Share of organic traffic
Posted: Sun Feb 02, 2025 8:07 am
The volume of natural traffic should exceed all other channels of customer acquisition. A good site is one that has at least 60% of organic traffic from the total flow of visitors. Even better if this figure is 80-90%.
In areas where search results are dominated by wizards, search traffic may be lower as intent drives the decision in organic results.
If paid acquisition channels are used, as well as traffic from social networks and other sources, then the volume of organic traffic may be minimal. This is affected by the type of traffic you nursing homes email list attract to the site. When using contextual advertising, it is better to give half of the traffic to organic traffic.
If the share of traffic from search results is less than 30%, and the site has been operating for a long time and there are no paid sources, then it may be under sanctions from search engines. Check which search engine is sending the least amount of traffic. The problem may be with this channel.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
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Usually in RuNet the share of search engines Yandex and Google in the total traffic is distributed equally. But in some areas there may be a deviation in one direction or another.
Search engines trust more those sites that attract user traffic not from advertising sources, but from search.
It is necessary to monitor how the volume of organic traffic increases and decreases.
If the share of SEO traffic is falling, and the flow from other sources is not increasing, then most likely there are problems with the site optimization. It is necessary to check what has been done in this direction over the past 3-4 months.
If the volumes of organic and other channels grow evenly, then you are going in the right direction. It is important to understand what actions were carried out during 1-2 months and take this experience into account.
In areas where search results are dominated by wizards, search traffic may be lower as intent drives the decision in organic results.
If paid acquisition channels are used, as well as traffic from social networks and other sources, then the volume of organic traffic may be minimal. This is affected by the type of traffic you nursing homes email list attract to the site. When using contextual advertising, it is better to give half of the traffic to organic traffic.
If the share of traffic from search results is less than 30%, and the site has been operating for a long time and there are no paid sources, then it may be under sanctions from search engines. Check which search engine is sending the least amount of traffic. The problem may be with this channel.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
Usually in RuNet the share of search engines Yandex and Google in the total traffic is distributed equally. But in some areas there may be a deviation in one direction or another.
Search engines trust more those sites that attract user traffic not from advertising sources, but from search.
It is necessary to monitor how the volume of organic traffic increases and decreases.
If the share of SEO traffic is falling, and the flow from other sources is not increasing, then most likely there are problems with the site optimization. It is necessary to check what has been done in this direction over the past 3-4 months.
If the volumes of organic and other channels grow evenly, then you are going in the right direction. It is important to understand what actions were carried out during 1-2 months and take this experience into account.