and operational marketing manual

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As with Facebook Marketing Pro, Instagram Marketing also analyzes the platform from a sociological point of view : from the evolution of the way of conceiving photography to the importance of the sense of community. All things considered, the volume does not want to be a simple guide to the use of Instagram, but a real strategic , with various ideas regarding digital PR, community management and above all influencer marketing on the platform (a real trend in recent years). Visual communication is becoming increasingly important: a book that is worth reading to understand more about a platform of enormous importance for companies code number of philippines and users.

Scripta volant – A new alphabet for writing (and reading) advertising today (Paolo Iabichino)
scripta volant. a new alphabet for writing (and reading) advertising today by paolo labichino
Knowing social platforms is not enough to do a good job on them. You need to know the visual and textual communication tools , so it is essential to be able to talk to users. The digital revolution has changed everything: companies and users today are on the same level, the way we write has changed because we are exposed to an ever-increasing number of contents, marketing takes on ever-changing and constantly evolving forms and so on.



On the web (and on social media) writing well is no longer enough: it is essential to change the attitude with which we approach writing and social grammar can teach us a lot. The author, Paolo Iabichino , with this volume has created a new professional primer useful for writing and communicating in a contemporary way regardless of the media. Fundamental for improving your writing techniques.