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Posted: Sun Feb 02, 2025 6:39 am
8. Publication and dissemination channels
Where will each piece of content be published and shared? It is important to follow the initial strategy and understand where each type of content will best reach the person. Also define the frequency of publication on each channel.
Also use SMART objectives and goals and KPI monitoring for each dissemination channel. Only then will you understand whether they are effective or not.
9. Roles and responsibilities
Before actually starting production, it is essential to identify the people responsible for creating, editing, distributing and measuring the efficiency of the content. All of them must be aware of the strategy created, and in agreement with the defined steps.
An example of well-defined roles and responsibilities should argentina phone data summarize each of them, according to the steps of production:
10. Analysis
Last but not least, you need to define how each metric will be analyzed and tracked. Many teams forget about this part - which is why many content marketing projects fail.
Remember that no one gets it right on the first try, and monitoring what is working or not will define the small changes during the execution of the strategy.
Tracking and reporting this data, although it is an essential task, is not that difficult. All you need to do is make a table with your indicators, making clear what the objective is (SMART), the metric being tracked, where it is being measured and the problems reported in that period of time. To be sure that it will be updated, define periods for the analysis and make it a task of your day to day.
Where will each piece of content be published and shared? It is important to follow the initial strategy and understand where each type of content will best reach the person. Also define the frequency of publication on each channel.
Also use SMART objectives and goals and KPI monitoring for each dissemination channel. Only then will you understand whether they are effective or not.
9. Roles and responsibilities
Before actually starting production, it is essential to identify the people responsible for creating, editing, distributing and measuring the efficiency of the content. All of them must be aware of the strategy created, and in agreement with the defined steps.
An example of well-defined roles and responsibilities should argentina phone data summarize each of them, according to the steps of production:
10. Analysis
Last but not least, you need to define how each metric will be analyzed and tracked. Many teams forget about this part - which is why many content marketing projects fail.
Remember that no one gets it right on the first try, and monitoring what is working or not will define the small changes during the execution of the strategy.
Tracking and reporting this data, although it is an essential task, is not that difficult. All you need to do is make a table with your indicators, making clear what the objective is (SMART), the metric being tracked, where it is being measured and the problems reported in that period of time. To be sure that it will be updated, define periods for the analysis and make it a task of your day to day.