The best known and almost one of the oldest AI tools in this area are chatbots . These are used by companies to relieve employees in customer service or to provide customers in online shops with targeted advice during their shopping.
AI chatbots will not be able to replace human colleagues in this area in the next few years. Customer requests are often too individual for that. In addition, many companies lack sufficient data to anticipate these requests and train the chatbot accordingly.
In the creative department, people are already eagerly ecuador number dataset experimenting with AI tools for images and videos . After a certain amount of training, creatives can already achieve remarkable results that can certainly be used for one campaign or another. If you have the right creative AI experts on hand, you can work more cost-efficiently when creating content.
Performance Marketing and AI
Pioneers in this area are Google and Meta. With the “Performance Max” campaign type, Google Ads users can book the entire range of formats such as Display, Discover, Gmail, Maps, Search and YouTube for their ads. All they have to do is create a campaign. An algorithm does the rest. In this way, Google offers optimization, pricing and targeting from a single source. Google is also working on integrating generative AI into Google Ads .
How does Meta's offer for its advertising customers compare? Meta's offer is called "Advantage+": An AI supports the advertiser in selecting content, budget optimization and targeting.
In addition to these examples, there are many other providers of AI tools that want to help users with performance marketing. Tools that provide optimization recommendations can now do so in real time. With just a few clicks, your own campaign can be adjusted quickly, easily and at any time. It is quite possible that the area of "Dynamic Creative Optimization" will continue to gain in importance thanks to the AI possibilities mentioned above.
Content Marketing and AI
One of the best-known use cases for AI is text generation . There are now numerous AI tools with different focuses that can be used to generate a wide variety of texts.
Not only is it possible to create all kinds of texts, you can also decide in which language you need the text. An English blog post can be generated with just a few clicks.
However, it is not possible without fact checking, plagiarism checking, spelling and grammar checking. This is because the AI tools are still somewhat weak in these areas. In the future, the focus will be less on the creation and more on the optimization of the generated content.
Applications of AI in Marketing
The following examples show you how you can use artificial intelligence. It is likely that there are other approaches. Your own research will certainly give you many more ideas - or you may even develop your own.
AI for automation
The approach behind it: Artificial intelligence relieves you of repetitive work. With just a few clicks, you can automate certain workflows and save time.