The all-round tactic
Posted: Sun Feb 02, 2025 5:56 am
You communicate in social networks in a strategically planned and comprehensive manner, beyond your own content hub . You have numerous profiles and pages, for example on Facebook (ideally, you also run groups here ), LinkedIn, XING, Twitter, YouTube, Instagram. You may also use services such as Pinterest and offer your target groups interesting links in social bookmarking services (such as Flipboard ). You publish on various external platforms and... - yes, what else?
This is what to do:
⇨ Download the social media inventory and set it up to suit your company and your processes and tools.
⇨ List all profiles, pages and accounts of your company.
⇨ Analyse your pinboards and randomly sample individual postings. Based on the publications and discussions of the past weeks, compare the actual approach with the originally planned strategy and its tactical implementation.
⇨ Work through the entire social media checklist.
If the thorough examination reveals that additional bitcoin data action is required, proceed as described in the development tactic.
The Social Media Checklist
start
Ask yourself honestly (as a team): Do I/do we still have an overview of all profiles, accounts and channels?
Search specifically for profiles that you may have created once but never actually used.
Download and set up the social media inventory.
inventory
During data entry, create a new row for each profile, each presence, each page, each group.
Go through the points in the table one by one. The following are particularly important:
Are all descriptions, data, texts, content, images, links up to date on all platforms?
For each individual offer: Has anything changed in the regulations, functions, or the way the individual platforms are operated?
Check whether all access rights are still correct. Perhaps people who no longer work for the company or who have long since taken on other tasks still have rights.
Also check which apps you have allowed access to your profiles and pages over time – and whether you really still want all of that.
Set up 2-factor authentication wherever possible but not already done.
This is what to do:
⇨ Download the social media inventory and set it up to suit your company and your processes and tools.
⇨ List all profiles, pages and accounts of your company.
⇨ Analyse your pinboards and randomly sample individual postings. Based on the publications and discussions of the past weeks, compare the actual approach with the originally planned strategy and its tactical implementation.
⇨ Work through the entire social media checklist.
If the thorough examination reveals that additional bitcoin data action is required, proceed as described in the development tactic.
The Social Media Checklist
start
Ask yourself honestly (as a team): Do I/do we still have an overview of all profiles, accounts and channels?
Search specifically for profiles that you may have created once but never actually used.
Download and set up the social media inventory.
inventory
During data entry, create a new row for each profile, each presence, each page, each group.
Go through the points in the table one by one. The following are particularly important:
Are all descriptions, data, texts, content, images, links up to date on all platforms?
For each individual offer: Has anything changed in the regulations, functions, or the way the individual platforms are operated?
Check whether all access rights are still correct. Perhaps people who no longer work for the company or who have long since taken on other tasks still have rights.
Also check which apps you have allowed access to your profiles and pages over time – and whether you really still want all of that.
Set up 2-factor authentication wherever possible but not already done.