Let's talk about how to “Close” and CRM
Posted: Sun Feb 02, 2025 5:55 am
Finally, after the sales funnel has been completed, in the loyalty (or delight) phase we will be responsible for continuing to maintain the relationship with the customer, to try to get them to repeat the purchase, and even act as a prescriber.
The ideal tools or channels in this case are much more varied, since at this point in the funnel we have much more information and the key will lie in the quality of the content , which must necessarily provide value.
Once we have obtained those valuable leads, we begin the Closing phase .
Here we should not assume (even if it has cost us a lot) that bahrain mobile database all the leads we have are equally valuable.
Putting everyone in the same bag can end up being a serious mistake, and for many reasons: one of them, and quite simple, is to grow our database unnecessarily, confusing quantity with quality, especially if we have email marketing tools that charge us for each lead, to give an example.
It is also true that not everyone is equally prepared to make a purchase, so we must implement a lead scoring system that allows us to do effective segmentation and lead nurturing to build that valuable relationship with our client, guiding them through the entire purchasing process.
The ideal tools or channels in this case are much more varied, since at this point in the funnel we have much more information and the key will lie in the quality of the content , which must necessarily provide value.
Once we have obtained those valuable leads, we begin the Closing phase .
Here we should not assume (even if it has cost us a lot) that bahrain mobile database all the leads we have are equally valuable.
Putting everyone in the same bag can end up being a serious mistake, and for many reasons: one of them, and quite simple, is to grow our database unnecessarily, confusing quantity with quality, especially if we have email marketing tools that charge us for each lead, to give an example.
It is also true that not everyone is equally prepared to make a purchase, so we must implement a lead scoring system that allows us to do effective segmentation and lead nurturing to build that valuable relationship with our client, guiding them through the entire purchasing process.