Services to Determine the Source of Traffic
Posted: Sun Feb 02, 2025 5:40 am
How to determine the source of traffic? There are several ways to do this.
By analyzing traffic sources, the owner of an online store will be able to:
Understand how effective they are.
Find out what his audience wants.
Adjust or create from scratch a strategy for promoting and developing an online store.
First of all, it is necessary to install counters hospital contact list on the site, connecting analytical systems. Thanks to this, the owner will be able not only to understand through which channels users come and in what quantities, but also to find out which pages they visited. Let's consider the features of each system.
Google Analytics
First of all, the owner of an online store should be interested in traffic sources. It is necessary to go to the corresponding section, specify the required date and other parameters in the lists "Conversion" and "Main parameter".
The following information will be available in the Top Sources section:
the number of visitors from each source during the time period under study;
traffic dynamics and conversion rate (if the corresponding settings were made earlier).
Top Sources provides a summary of all channels, allowing you to understand how to identify the source of your traffic, compare channel performance, and see which source is generating the most leads.
It is necessary to study each channel in detail and draw conclusions. For this, you can use the table in the channel report.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
You can also study all sources of traffic to the site by key queries. The table clearly shows all this: both the words themselves and the cost of conversion for them.
The social media report is especially important. It allows you to understand which social networks are driving traffic and what the conversion rate is.
There are also statistics on mobile devices used by visitors. You can track visits and target actions from a specific device, if necessary.
Yandex.Metrica
Traffic sources in Yandex.Metrica are listed in the corresponding section. To get there, select "Reports from the menu", then go to "Standard reports".
Here you can see reports of 6 different types. These are social networks, advertising systems, search engines and keywords, website, and a general summary of all channels.
A full report on the dynamics of visits for each traffic channel for the selected period is sources, summary. It can be generated as a diagram for visual study.
The number of visits for each source can also be expressed as a percentage.
The "Sites" report contains a list of all sites from which users came to your resource.
The Search Engines report lists search engines and the number of visits from each of them.
The Social Network report only shows those that generated the most traffic.
The Advertising Systems report shows the number of clicks from YAN and Google Display Network, as well as the audience behavior on the site.
Any of the reports listed above allows you to set a goal and track conversion specifically for it.
By analyzing traffic sources, the owner of an online store will be able to:
Understand how effective they are.
Find out what his audience wants.
Adjust or create from scratch a strategy for promoting and developing an online store.
First of all, it is necessary to install counters hospital contact list on the site, connecting analytical systems. Thanks to this, the owner will be able not only to understand through which channels users come and in what quantities, but also to find out which pages they visited. Let's consider the features of each system.
Google Analytics
First of all, the owner of an online store should be interested in traffic sources. It is necessary to go to the corresponding section, specify the required date and other parameters in the lists "Conversion" and "Main parameter".
The following information will be available in the Top Sources section:
the number of visitors from each source during the time period under study;
traffic dynamics and conversion rate (if the corresponding settings were made earlier).
Top Sources provides a summary of all channels, allowing you to understand how to identify the source of your traffic, compare channel performance, and see which source is generating the most leads.
It is necessary to study each channel in detail and draw conclusions. For this, you can use the table in the channel report.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
You can also study all sources of traffic to the site by key queries. The table clearly shows all this: both the words themselves and the cost of conversion for them.
The social media report is especially important. It allows you to understand which social networks are driving traffic and what the conversion rate is.
There are also statistics on mobile devices used by visitors. You can track visits and target actions from a specific device, if necessary.
Yandex.Metrica
Traffic sources in Yandex.Metrica are listed in the corresponding section. To get there, select "Reports from the menu", then go to "Standard reports".
Here you can see reports of 6 different types. These are social networks, advertising systems, search engines and keywords, website, and a general summary of all channels.
A full report on the dynamics of visits for each traffic channel for the selected period is sources, summary. It can be generated as a diagram for visual study.
The number of visits for each source can also be expressed as a percentage.
The "Sites" report contains a list of all sites from which users came to your resource.
The Search Engines report lists search engines and the number of visits from each of them.
The Social Network report only shows those that generated the most traffic.
The Advertising Systems report shows the number of clicks from YAN and Google Display Network, as well as the audience behavior on the site.
Any of the reports listed above allows you to set a goal and track conversion specifically for it.