Important stages of working with an opinion leader
Posted: Sun Feb 02, 2025 5:24 am
The final result is influenced by all stages of cooperation with the blogger.
Search for a blogger
Of course, when choosing a blogger, marketers are interested in the size of the channel's audience, but this criterion is not the main one when assessing effectiveness. It is important that subscribers are real people who read, listen and leave comments on posts and videos, and not bots. Statistical services such as SocialBlade, WhatStat, LiveDune will help in obtaining objective data. They monitor the number of subscriptions, geography, gender of visitors, and also allow you to find out the probability of getting into the recommended ones.
Important stages of working with an high school senior mailing list opinion leader
When planning long-term cooperation, it is necessary to analyze image indicators: responsibility in fulfilling obligations, ease of communication, compliance with rules and moral standards. Ideally, when the opinion leader and the advertiser coincide in views and values.
Price formation
First, decide for yourself how you intend to cooperate with the opinion leader in terms of payment for his services. There are many options: barter, cash payments (in this case, the channel usually directly indicates contact information and the cost of services) or receiving a percentage from the affiliate program.
Read also!
"32 Methods of Finding and Attracting Clients"
Thanks to specially developed platforms — Publicfast, EpicStars, GetBlogger and Blogger Party — cooperation between companies and bloggers becomes clearer and easier. Be prepared to discuss your cooperation in detail and thoroughly.
Creating a content plan
Bloggers approach the preparation of content very thoroughly, because this is their main way of influencing the audience. As for writing posts, some opinion leaders write and design everything themselves, while others involve copywriters and designers. In any case, advertising information should not stand out from the general style of the account, because the principle of influencer marketing is that the client makes a purchase based on trust in the blogger.
Search for a blogger
Of course, when choosing a blogger, marketers are interested in the size of the channel's audience, but this criterion is not the main one when assessing effectiveness. It is important that subscribers are real people who read, listen and leave comments on posts and videos, and not bots. Statistical services such as SocialBlade, WhatStat, LiveDune will help in obtaining objective data. They monitor the number of subscriptions, geography, gender of visitors, and also allow you to find out the probability of getting into the recommended ones.
Important stages of working with an high school senior mailing list opinion leader
When planning long-term cooperation, it is necessary to analyze image indicators: responsibility in fulfilling obligations, ease of communication, compliance with rules and moral standards. Ideally, when the opinion leader and the advertiser coincide in views and values.
Price formation
First, decide for yourself how you intend to cooperate with the opinion leader in terms of payment for his services. There are many options: barter, cash payments (in this case, the channel usually directly indicates contact information and the cost of services) or receiving a percentage from the affiliate program.
Read also!
"32 Methods of Finding and Attracting Clients"
Thanks to specially developed platforms — Publicfast, EpicStars, GetBlogger and Blogger Party — cooperation between companies and bloggers becomes clearer and easier. Be prepared to discuss your cooperation in detail and thoroughly.
Creating a content plan
Bloggers approach the preparation of content very thoroughly, because this is their main way of influencing the audience. As for writing posts, some opinion leaders write and design everything themselves, while others involve copywriters and designers. In any case, advertising information should not stand out from the general style of the account, because the principle of influencer marketing is that the client makes a purchase based on trust in the blogger.