The Framework: How to Create Your Ideal Client Profile
Posted: Sun Feb 02, 2025 4:50 am
Pro Tip: This isn’t about you, not really. You might use the ICP to revamp your coaching services and business processes, but first you want to figure out who can really benefit from your services. X ideal client with Y ideal outcome… who are they?
So, who is your ideal client? Dive in.
Want to see how to put it all together at a glance? This framework isn’t rigid, and your process won’t be linear, but it’s a good starting point.
Step 1: Get the data. Investigate the key qualities finland telegram data of your successful clients and target audience through interviews, surveys, and observation.
Step 2: Understand their journey. Learn where they are, and what they expect from you. See point two under “Key Information your ICP Should Include.”
Step 3: Describe your clients. Demographics. Psychographics. Geographics. (Oh my.)
Step 4: Figure out your focus. What are you trying to solve?
Step 5: Fill out the ICP. Write it all out for posterity and team-wide use.
How to Create Your Ideal Client Profile
That’s the general creative framework. All right, you ready? Now let’s dive in … for real.
To Build an Ideal Client Profile You Can Actually Use, Start with the People
Did you ever have an imaginary friend? The companion that knew all about you—and you, them—with zero effort? The kind you could dream up and bend to your imagination without consulting reality?
So, who is your ideal client? Dive in.
Want to see how to put it all together at a glance? This framework isn’t rigid, and your process won’t be linear, but it’s a good starting point.
Step 1: Get the data. Investigate the key qualities finland telegram data of your successful clients and target audience through interviews, surveys, and observation.
Step 2: Understand their journey. Learn where they are, and what they expect from you. See point two under “Key Information your ICP Should Include.”
Step 3: Describe your clients. Demographics. Psychographics. Geographics. (Oh my.)
Step 4: Figure out your focus. What are you trying to solve?
Step 5: Fill out the ICP. Write it all out for posterity and team-wide use.
How to Create Your Ideal Client Profile
That’s the general creative framework. All right, you ready? Now let’s dive in … for real.
To Build an Ideal Client Profile You Can Actually Use, Start with the People
Did you ever have an imaginary friend? The companion that knew all about you—and you, them—with zero effort? The kind you could dream up and bend to your imagination without consulting reality?