Practical cases from the portfolio

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With the help of cases, the company shows how competent and customer-oriented it is. A case description is not just a demonstration of the result of your work, but an opportunity to see the initial conditions and compare them with what happened in the end.

White Paper.

“White papers” are collections of valuable forex email list information on a specific issue. They are given to users for free, but on the condition of a subscription, registration, or other target action. For example, a travel agency that survived the crisis can prepare content on how to safely travel on trains and planes so that the risk of contracting coronavirus is minimal.

Analytical articles

If you have the opportunity to research a particular market segment (for example, the range of washing machines in Russian stores) and write a quality text about it, be sure to do so! Analytical content will not only entertain the reader, but will also provide such useful information that it will be reposted by home appliance stores and washing machine manufacturers.

Analytical articles

Graphic content

It includes photos, drawings, infographics, animated gifs and other visual creatives that attract and hold attention without tiring the user. Diagrams and infographics are simply irreplaceable when you need to stylishly and concisely “package” complex information.

Videos

In content marketing, this format is actively gaining popularity. The total duration of daily views of videos on the global video hosting YouTube is estimated at millions of hours.

Live broadcasts

Webinars, streams and other live broadcasts allow you to communicate with the audience directly, to show your face. This is very important for building trust with the public, without which it is difficult to develop both a business and a personal brand today. By the way, broadcast recordings can be used as regular video content: edit videos from them, make cuts, post them on different platforms.

Social media posts

This format also works great for building loyalty. Posts prepared by a competent content marketer engage readers, make the brand more recognizable, but, first of all, bring the manufacturer (or seller) closer to the end consumer: now just a couple of clicks are enough for communication.

Presentations

This content format plays a key role in the B2B segment and when launching new products and solutions. The presentation can be played live or uploaded to a website where everyone can watch it.

Podcasts

Many users prefer audio content to text, since you can listen to a podcast even when your hands are busy: while driving a car, during sports activities, or at home on a treadmill.