ECDB forecasts a compound annual growth rate (CAGR) of 4.5% from 2024 to 2028. The value of this market is expected to reach $17 billion by 2028 .
The Swiss market's projected growth of 10.4% in 2024 is in line with the global growth forecast for the same year
Electronics, accounting for 27.3% of Swiss e-commerce poland whatsapp revenue, is the most common category in the ECDB data, followed by:
fashion (23.7%).
hobby and leisure (15.1%)
food products (14.0%)
furniture and housework (9.3%)
care products (7.1%)
DO IT YOURSELF (3.5%)
switzerland net ecommerce revenue split by categorySource: ecommercedb.com/ECDB
The report notes a slight shift towards electronics and groceries in 2020-2025, despite the overall category distribution remaining relatively stable.
Acceptance and major retailers
Switzerland's online retail penetration rate is currently 14%, and is forecast to reach 15.8% by 2025 , still below the global average and the average of its neighboring countries, Austria and Germany. In 2023, according to ECDB's analysis of conversion funnel KPIs, the cart abandonment rate is 8.4% , the add-to-cart rate is 11.4%, and the conversion rate is 3%. According to the document, the top five online retailers in Switzerland in 2023 will be:
Digitec.ch (annual revenue – 1.05 billion US dollars)
Galaxus.ch ($1.02 billion)
Zalando.ch ($0.82 billion)
Brack.ch
Apple.com