Tip 2: Use the Facebook Pixel
Posted: Sat Feb 01, 2025 9:36 am
The Facebook Pixel is the basis for every successful Facebook campaign. Why? Because it provides the metrics and data needed to conduct real performance marketing and develop effective marketing strategies.
Facebook Pixel
The basic code of the Facebook Pixel
With the help of the Facebook Pixel you can:
Address the perfect target group.
Create custom audiences based on your website visitors. You can then draw their attention to your products and brand.
Conduct effective retargeting.
Website Custom Audiences form the best basis for a successful retargeting campaign on Facebook. Get back your visitors who are at an important point in the sales funnel for your company.
Display dynamic product ads.
Based on the data collected by the pixel, visitors who have previously malta mobile numbers list looked for products on your website can be addressed with dynamically generated product ads.
Make your success measurable.
Online marketing without a valid data basis is like flying blind into the void. Measure the success of your campaign using the integrated conversion tracking.
Find new customers.
Create lookalike audiences of your most important target group to find more customers and generate more sales.
Measure cross-device conversions.
Leads, sales or downloads are not always completed on the same device. The Facebook Pixel tells you which device a preparatory conversion occurred on before a conversion was fully recorded on another device.
Tip 3: Pay special attention to the algorithm
Before you implement the Facebook Pixel – you can find instructions here – and select “Conversions” as your campaign goal, you should consider the following things for successful conversion campaigns:
Each ad group should generate at least (!) 25 conversions per week so that the algorithm can learn and optimize ad delivery. If not, it is worth optimizing for other events that are higher in the funnel and occur more frequently.
If you set your bids manually, it's a good idea to start the campaign with higher bids and daily budgets to avoid impacting ad delivery. You can then lower your bids further until you reach the optimum.
Increases or decreases the daily budget by a maximum of 25% every three days. If major changes occur, the algorithm's learning phase starts again, resulting in suboptimal utilization of the budget.
Facebook Pixel
The basic code of the Facebook Pixel
With the help of the Facebook Pixel you can:
Address the perfect target group.
Create custom audiences based on your website visitors. You can then draw their attention to your products and brand.
Conduct effective retargeting.
Website Custom Audiences form the best basis for a successful retargeting campaign on Facebook. Get back your visitors who are at an important point in the sales funnel for your company.
Display dynamic product ads.
Based on the data collected by the pixel, visitors who have previously malta mobile numbers list looked for products on your website can be addressed with dynamically generated product ads.
Make your success measurable.
Online marketing without a valid data basis is like flying blind into the void. Measure the success of your campaign using the integrated conversion tracking.
Find new customers.
Create lookalike audiences of your most important target group to find more customers and generate more sales.
Measure cross-device conversions.
Leads, sales or downloads are not always completed on the same device. The Facebook Pixel tells you which device a preparatory conversion occurred on before a conversion was fully recorded on another device.
Tip 3: Pay special attention to the algorithm
Before you implement the Facebook Pixel – you can find instructions here – and select “Conversions” as your campaign goal, you should consider the following things for successful conversion campaigns:
Each ad group should generate at least (!) 25 conversions per week so that the algorithm can learn and optimize ad delivery. If not, it is worth optimizing for other events that are higher in the funnel and occur more frequently.
If you set your bids manually, it's a good idea to start the campaign with higher bids and daily budgets to avoid impacting ad delivery. You can then lower your bids further until you reach the optimum.
Increases or decreases the daily budget by a maximum of 25% every three days. If major changes occur, the algorithm's learning phase starts again, resulting in suboptimal utilization of the budget.