How do I find the right Smart Bidding strategy for my Google Ads campaigns?
Posted: Sat Feb 01, 2025 7:16 am
The choice of bidding strategy depends on your business model and your campaign goals. Depending on the campaign, you may choose a different bidding strategy.
Here are a few examples of how to find the right Smart Bidding strategy:
An online furniture store aims to recoup six times the Google Ads advertising costs it spent on advertising campaigns. It chooses the “target ROAS” bidding strategy with a setting of 600% to instruct Google to achieve six times the conversion value of its advertising costs.
An online gift shop wants to get the most out of its budget and conversion value. It chooses “Maximize conversion value” as its bidding strategy and instructs Google to get the maximum conversion value within the given budget.
An insurance broker has a precise idea of how much an inquiry via his online contact form should cost. As a bidding strategy for his Google Ads campaign, he chooses the “target CPA” with the setting €25 to instruct czech republic mobile numbers list Google to achieve as many conversions as possible for a maximum cost of €25 per conversion.
A company that sells business software to other companies wants to maximize the number of contact requests via the online form. It chooses the "Maximize Conversions" strategy so that Google can achieve the maximum number of contact requests within the given budget.
What was viewed as critical by many advertisers just a few years ago, for example due to a lack of traceability, loss of control and possible fluctuations in performance, is now almost unthinkable. Smart bidding is used by the majority of advertisers and has established itself as the new standard.
Daniel Schwalda
Daniel Schwalda, Strategic Lead SEA at mso digital
Tip!
Give your automated bidding strategies enough time to learn. Google recommends a good four weeks before the benefits of Smart Bidding can begin to show results. The bidding strategy you choose doesn't matter, but it's important to make as few adjustments as possible during this time.
Here are a few examples of how to find the right Smart Bidding strategy:
An online furniture store aims to recoup six times the Google Ads advertising costs it spent on advertising campaigns. It chooses the “target ROAS” bidding strategy with a setting of 600% to instruct Google to achieve six times the conversion value of its advertising costs.
An online gift shop wants to get the most out of its budget and conversion value. It chooses “Maximize conversion value” as its bidding strategy and instructs Google to get the maximum conversion value within the given budget.
An insurance broker has a precise idea of how much an inquiry via his online contact form should cost. As a bidding strategy for his Google Ads campaign, he chooses the “target CPA” with the setting €25 to instruct czech republic mobile numbers list Google to achieve as many conversions as possible for a maximum cost of €25 per conversion.
A company that sells business software to other companies wants to maximize the number of contact requests via the online form. It chooses the "Maximize Conversions" strategy so that Google can achieve the maximum number of contact requests within the given budget.
What was viewed as critical by many advertisers just a few years ago, for example due to a lack of traceability, loss of control and possible fluctuations in performance, is now almost unthinkable. Smart bidding is used by the majority of advertisers and has established itself as the new standard.
Daniel Schwalda
Daniel Schwalda, Strategic Lead SEA at mso digital
Tip!
Give your automated bidding strategies enough time to learn. Google recommends a good four weeks before the benefits of Smart Bidding can begin to show results. The bidding strategy you choose doesn't matter, but it's important to make as few adjustments as possible during this time.