One of the most famous advertising campaigns
Posted: Sat Feb 01, 2025 6:39 am
By 1966, Philips had launched mass production of cassettes and tape recorders. Philips tape recorders cost about $140.
Record companies began releasing albums on cassette tapes. American artists Nina Simone, Eartha Kitt, and Johnny Mathis, as well as British guitarist Keith Richards of The Rolling Stones, were among the first to record their songs on magnetic tape.
The main means of popularizing cassettes was automobiles. Drivers no longer had to listen to what was offered on the radio, they could turn on their favorite music on a cassette.
The first Philips car radios appeared in 1964. They were mounted iran number data on the dashboard but played sound through the device's loudspeaker - almost indistinguishable from portable tape recorders. The following year, the company released a model that worked through the car's radio system.
Mercedes was one of the first to feature a built-in cassette player. The last car to feature a cassette dashboard was the 2010 Lexus SC430 convertible.
Cassettes allowed people to create their own albums, record tracks from live concerts, and share music with friends. Blank cassettes were cheaper than music albums, and some professional performers even preferred home audio recording.
Electronics manufacturers continued to improve the new music format. The main problem with cassettes was the accuracy of reproduction. Their sound quality was worse than that of records and reel-to-reel tapes. However, companies gradually made improvements, reducing the noise level.
In 1971, the American company Advent Corporation introduced the first Hi-Fi cassette recorder, the Advent Model 201, with Dolby noise reduction. From that moment on, the era of high-quality cassettes and players began.
of the 70s was a commercial from Memorex: they played a recording of Ella Fitzgerald's voice and asked the question "Is this live? Or is this Memorex?".
the playback time of a cassette to 90 minutes on one side, brought the sound quality of cassette tape recorders closer to the requirements of high-fidelity Hi-Fi. In 1973, it released its first Hi-Fi stereo cassette recorder.
However, Lou Ottens believes that the perfect cassette player was not developed by his team, but by Sony. The engineer admitted that he regrets this.
In 1979, Sony introduced the Walkman, a pocket-sized, AA-battery-powered cassette player with high-fidelity sound. It could be worn around a belt or neck, and listened to through headphones while walking or running. The player sold for $199.
Record companies began releasing albums on cassette tapes. American artists Nina Simone, Eartha Kitt, and Johnny Mathis, as well as British guitarist Keith Richards of The Rolling Stones, were among the first to record their songs on magnetic tape.
The main means of popularizing cassettes was automobiles. Drivers no longer had to listen to what was offered on the radio, they could turn on their favorite music on a cassette.
The first Philips car radios appeared in 1964. They were mounted iran number data on the dashboard but played sound through the device's loudspeaker - almost indistinguishable from portable tape recorders. The following year, the company released a model that worked through the car's radio system.
Mercedes was one of the first to feature a built-in cassette player. The last car to feature a cassette dashboard was the 2010 Lexus SC430 convertible.
Cassettes allowed people to create their own albums, record tracks from live concerts, and share music with friends. Blank cassettes were cheaper than music albums, and some professional performers even preferred home audio recording.
Electronics manufacturers continued to improve the new music format. The main problem with cassettes was the accuracy of reproduction. Their sound quality was worse than that of records and reel-to-reel tapes. However, companies gradually made improvements, reducing the noise level.
In 1971, the American company Advent Corporation introduced the first Hi-Fi cassette recorder, the Advent Model 201, with Dolby noise reduction. From that moment on, the era of high-quality cassettes and players began.
of the 70s was a commercial from Memorex: they played a recording of Ella Fitzgerald's voice and asked the question "Is this live? Or is this Memorex?".
the playback time of a cassette to 90 minutes on one side, brought the sound quality of cassette tape recorders closer to the requirements of high-fidelity Hi-Fi. In 1973, it released its first Hi-Fi stereo cassette recorder.
However, Lou Ottens believes that the perfect cassette player was not developed by his team, but by Sony. The engineer admitted that he regrets this.
In 1979, Sony introduced the Walkman, a pocket-sized, AA-battery-powered cassette player with high-fidelity sound. It could be worn around a belt or neck, and listened to through headphones while walking or running. The player sold for $199.