Create high E-E-A-T content
Posted: Sun Dec 22, 2024 8:59 am
In recent months, there have been rumors about backlinks dying off. In fact, interviews with Google employees have uncovered that backlinks are not a top three ranking factor. However, Lam believes backlinks will continue to be a signal of popularity to Google, especially when it is planning to corroborate its AI snapshots with sources across the web.
Expert tip: Google is surfacing videos in high-quality imagery directly in the AIO carousel. Although the quality isn’t quite there yet, you should expect that playable videos will become a really important part of yo whatsapp russian number ur content strategy.
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework is not a ranking factor but a component of its Search Quality Evaluator Guidelines. While this framework has existed for a decade, this year Google added an extra E for ‘Experience’.
This is significant as AI cannot generate real-world experience like people can. This gives human content marketers an advantage and cements the importance of having experts write or inform content.
“As you develop your content strategy, think about how to weave in proof that the writer or person running your website has Expertise, first-hand Experience, Authority, and Trust, so they deserve to be listened to,” says Lam.
Expert tip: Make a checklist of all the EEAT signals that matter to your business and grid it like a scorecard. Look at what your competitors are doing to build trust and authority. Then grade yourself against all the things your competitors are doing and figure out how to improve.
Expert tip: Google is surfacing videos in high-quality imagery directly in the AIO carousel. Although the quality isn’t quite there yet, you should expect that playable videos will become a really important part of yo whatsapp russian number ur content strategy.
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework is not a ranking factor but a component of its Search Quality Evaluator Guidelines. While this framework has existed for a decade, this year Google added an extra E for ‘Experience’.
This is significant as AI cannot generate real-world experience like people can. This gives human content marketers an advantage and cements the importance of having experts write or inform content.
“As you develop your content strategy, think about how to weave in proof that the writer or person running your website has Expertise, first-hand Experience, Authority, and Trust, so they deserve to be listened to,” says Lam.
Expert tip: Make a checklist of all the EEAT signals that matter to your business and grid it like a scorecard. Look at what your competitors are doing to build trust and authority. Then grade yourself against all the things your competitors are doing and figure out how to improve.