Google says goodbye to continuous scrolling of search results
Posted: Sat Feb 01, 2025 5:31 am
Google, the internet search giant, has announced a significant change to the way search results are presented to users: the end of continuous scrolling. This decision affects both the desktop and mobile search interfaces.
Therefore, for companies, especially those with limited knowledge of digital technology, it is essential to understand how this change can impact the online visibility of their business.
Understanding Google's Change
Since October 2021 on mobile and December 2022 on desktop, Google had implemented continuous scrolling, a feature that allowed users to see more search results without having to click to the next page.
However, recently, the company decided to revert to the classic pagination system, where users must click “Next” to continue seeing more results.
Reasons behind the decision
Google justifies this rollback as a way to speed up the delivery twitter data of search results by only loading results that the user explicitly requested. The company noted that while continuous scrolling seemed like a more convenient option, it did not necessarily result in users being more satisfied with the search results.
Impacts of the end of continuous rolling for SEO
Let’s now look at how this change could influence organic searches from now on.
Reduced visibility on second pages
With the return of pagination, the visibility of links on second or subsequent pages may decrease. Historically, many users rarely scroll past the first page of search results. This means that content placed beyond the first page may receive significantly fewer views and clicks.
google site
Challenges and opportunities for SEO
For businesses, the key to maintaining online visibility will be to further optimize their content to secure a spot on the first page of search results. This shift reinforces the need for effective and adaptive SEO strategies. Optimizing for relevant keywords, improving content quality, and ensuring a good user experience on the website are more crucial than ever.
Reactions from the digital marketing community
Google’s decision has received mixed reactions from the digital marketing community. While some see the change as an opportunity to improve the quality and relevance of first-page results, others are skeptical about the true motivations behind the change.
Some speculate that the change could favor paid ads and Google properties more, boosting the company's revenue at the expense of organic visibility.
Therefore, for companies, especially those with limited knowledge of digital technology, it is essential to understand how this change can impact the online visibility of their business.
Understanding Google's Change
Since October 2021 on mobile and December 2022 on desktop, Google had implemented continuous scrolling, a feature that allowed users to see more search results without having to click to the next page.
However, recently, the company decided to revert to the classic pagination system, where users must click “Next” to continue seeing more results.
Reasons behind the decision
Google justifies this rollback as a way to speed up the delivery twitter data of search results by only loading results that the user explicitly requested. The company noted that while continuous scrolling seemed like a more convenient option, it did not necessarily result in users being more satisfied with the search results.
Impacts of the end of continuous rolling for SEO
Let’s now look at how this change could influence organic searches from now on.
Reduced visibility on second pages
With the return of pagination, the visibility of links on second or subsequent pages may decrease. Historically, many users rarely scroll past the first page of search results. This means that content placed beyond the first page may receive significantly fewer views and clicks.
google site
Challenges and opportunities for SEO
For businesses, the key to maintaining online visibility will be to further optimize their content to secure a spot on the first page of search results. This shift reinforces the need for effective and adaptive SEO strategies. Optimizing for relevant keywords, improving content quality, and ensuring a good user experience on the website are more crucial than ever.
Reactions from the digital marketing community
Google’s decision has received mixed reactions from the digital marketing community. While some see the change as an opportunity to improve the quality and relevance of first-page results, others are skeptical about the true motivations behind the change.
Some speculate that the change could favor paid ads and Google properties more, boosting the company's revenue at the expense of organic visibility.