The main task of Ray-Ban Stories
Posted: Sat Feb 01, 2025 4:53 am
In the future, it will be AR glasses
Ray-Ban Stories lacks AR features, and its smarts are limited to a camera, speaker, and smartphone syncing. Facebook envisions the glasses as useful in situations where you need to quickly share a moment but don't have the time or ability to reach for your smartphone.
In fact, Ray-Ban Stories is a device on the basis of which the czech republic number data companies plan to develop the AR direction: Facebook supplies technology and components, software, and Luxottica (owner of the Ray-Ban brand) controls design and sales, writes The Verge. The companies do not disclose financial arrangements, but promise a multi-year partnership.
is to show users that smart glasses can be convenient, stylish, and comfortable and “lay the foundation in their thinking for future products of this type,” says Facebook vice president of augmented and virtual reality Andrew Bosworth.
Facebook's main goal is to move into AR and VR devices, which the company believes will replace smartphones. More than 10,000 Facebook employees are working on other consumer electronics, such as smartwatches that will help control the AR glasses, codenamed Orion.
For Luxottica, cooperation with Facebook could be a preemptive step before the boom in AR devices, The Verge believes. In early 2021, Snap introduced its first glasses with AR displays, in June 2020, Google bought the AR glasses startup North, and in 2022-2023, Apple is expected to release AR glasses.
If AR glasses become as popular as smartphones, traditional manufacturers like Luxottica won't want to be caught off guard, says Christopher Grayson, an AR and smart glasses analyst. He compares the arrival of AR glasses to the rise of Uber in the taxi-hailing era.
Ray-Ban Stories lacks AR features, and its smarts are limited to a camera, speaker, and smartphone syncing. Facebook envisions the glasses as useful in situations where you need to quickly share a moment but don't have the time or ability to reach for your smartphone.
In fact, Ray-Ban Stories is a device on the basis of which the czech republic number data companies plan to develop the AR direction: Facebook supplies technology and components, software, and Luxottica (owner of the Ray-Ban brand) controls design and sales, writes The Verge. The companies do not disclose financial arrangements, but promise a multi-year partnership.
is to show users that smart glasses can be convenient, stylish, and comfortable and “lay the foundation in their thinking for future products of this type,” says Facebook vice president of augmented and virtual reality Andrew Bosworth.
Facebook's main goal is to move into AR and VR devices, which the company believes will replace smartphones. More than 10,000 Facebook employees are working on other consumer electronics, such as smartwatches that will help control the AR glasses, codenamed Orion.
For Luxottica, cooperation with Facebook could be a preemptive step before the boom in AR devices, The Verge believes. In early 2021, Snap introduced its first glasses with AR displays, in June 2020, Google bought the AR glasses startup North, and in 2022-2023, Apple is expected to release AR glasses.
If AR glasses become as popular as smartphones, traditional manufacturers like Luxottica won't want to be caught off guard, says Christopher Grayson, an AR and smart glasses analyst. He compares the arrival of AR glasses to the rise of Uber in the taxi-hailing era.