You have probably heard the term CMO (Chief Marketing Officer), which refers primarily to someone who holds the position of executive marketing director.
But what is not always clear is the role and responsibilities that this professional assumes in relation to the strategic management of large companies.
To help understand the role of a CMO, it is necessary to argentina email list 4.8 million contact leads understand the current concept of marketing and how it has transformed over the years, causing this profession to undergo major paradigm shifts. And that is precisely what we are going to see from now on.
We're also going to show you what makes this professional so special, how you can become a CMO, and what you need to hire a CMO for your company.
Here you will know:
What does a CMO / Marketing Director do?
How much does a CMO / Marketing Director earn?
What qualifications are required for a CMO / Marketing Director?
What are the skills that a CMO / Marketing Director should have?
How to Hire a CMO / Marketing Director
The vacancy description template
The pre-interview task
Interview Questions
Why it is important to have a CMO / Marketing Director
What does a CMO / Marketing Director do?
For a long time, marketing activity was seen as synonymous with "promoting." In that scenario, the CMO was seen as a mere "executor" or supervisor of that task.
Advertising, in the essence of the word, seemed sufficient to account for generating good sales constantly. Such notions have predominated in a consumer society that had not yet been profoundly modified by the influence of the digital age.
With the introduction of new technologies and the possibility of seeking more references regarding the quality of products and services, the public has become more selective and demanding with companies . As a result, the market has had to review its communication and marketing strategies to survive the new reality.