Employee Experience: Why It's So Important for Your Business

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It can be said that the evolution of the economy has been transformed as industry has met the needs of society, something similar to what happens with the well-known Maslow pyramid – motivation theory. We have gone from living in an agrarian economy in which the focus was on extracting raw materials to converting them into goods in the industrial era, which was continued with the offering of services such as customer service in the emergence of the tertiary sector.

And where are we now? In the experience economy, where once the three previous phases have been covered, companies focus on optimizing the experience of their customers and, consequently, that of their employees.

Employee Experience: Why It's So Important for Your Business
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What does it consist of?
Employee Experience (EX) aims to put employees first, improving their greece number data life cycle in the company so that they can, in turn, improve the customer experience . This approach is in contrast to the traditional approach , which focuses first on customers.

How to apply?
There are different ways to do this, but before determining them it is advisable to analyse the different stages that an employee experiences in the company. Once these have been detected, you will be able to observe at what points their motivation and, consequently, their production may decrease in order to act on it.

You can implement policies that encourage motivation, such as internal promotion, salary increases, or training. In addition, it is highly important and essential to provide employees with an appropriate physical and virtual environment through different digital platforms that create a different workspace.

What are its benefits?
The main and most direct one is the improvement of productivity. When there is motivation provided by an appropriate environment and policies , comfort will increase and so will productivity, which will also be reflected in the result of the final products. Another benefit of applying EX is that employees will feel greater loyalty towards the brand.

Optimizing a business does not consist of investing all efforts in production and customers, but also taking into account all the members who are part of it and especially its human capital, which will be much more productive if properly cared for.