Forms of information products
Posted: Sat Feb 01, 2025 3:20 am
E-book
You can write an e-book on a specific topic and publish it on different platforms, for example, LitRes. The growing demand for such publications is due to the reasonable price, quick access, and the ability to view on a mobile device while traveling.
The most popular e-books are on the following topics:
relationships;
building a successful career;
dietetics;
self-improvement.
Certain categories of specialists cayman islands email list (copywriters, designers, web developers) are also interested in books about freelancing.
Book
The information product may take the form of a printed book. Its implementation is associated with certain difficulties (searching for a publisher, launching advertising). In the field of copywriting, the works of Denis Kaplunov are popular. Julia Volkodav, who became famous as an author of fiction, also wrote on this topic.
Online course
This type of product allows the customer to obtain a new specialty. Most often, various levels of training are offered (basic, advanced, professional).
Often, when purchasing several courses at once, you can get a discount and special conditions. Thus, the professional version contains the program of the two previous ones, and after completing it, you can consult with experts at the initial stage of work. In addition, students unite in a closed community for information exchange and collective discussions.
Master class
It is important for an information product not to be limited to a brief presentation of theoretical information. Conducting a master class is aimed, first of all, at developing a specific skill. Thus, during training in the basics of making artificial flowers, you can organize a workshop on creating your first copy with your own hands. Ultimately, such events allow you to interest the target audience and encourage them to purchase the course.
Types of information products
Source: freepik.com
Webinar
This is the most common way of conveying expert knowledge to the public. During this event, a current topic is discussed or, for example, how to use a program is explained. Many webinars for accountants cover the latest changes in accounting and taxation. Participants see the competence of the organizer and decide to buy the information product.
Paid e-mail newsletter
Often, various websites offer to subscribe to a newsletter. In this way, the resource owner seeks to interest visitors and generate demand for the products presented. But sometimes a paid subscription is required to receive newsletters. In particular, after purchasing a course, video lessons may be regularly sent to your email.
Paid access site
In this case, after paying for a subscription for a certain period, the visitor is given access to useful information contained on the site. An example is the Masterclass platform, where experts conduct training in writing texts, design, etc.
You can write an e-book on a specific topic and publish it on different platforms, for example, LitRes. The growing demand for such publications is due to the reasonable price, quick access, and the ability to view on a mobile device while traveling.
The most popular e-books are on the following topics:
relationships;
building a successful career;
dietetics;
self-improvement.
Certain categories of specialists cayman islands email list (copywriters, designers, web developers) are also interested in books about freelancing.
Book
The information product may take the form of a printed book. Its implementation is associated with certain difficulties (searching for a publisher, launching advertising). In the field of copywriting, the works of Denis Kaplunov are popular. Julia Volkodav, who became famous as an author of fiction, also wrote on this topic.
Online course
This type of product allows the customer to obtain a new specialty. Most often, various levels of training are offered (basic, advanced, professional).
Often, when purchasing several courses at once, you can get a discount and special conditions. Thus, the professional version contains the program of the two previous ones, and after completing it, you can consult with experts at the initial stage of work. In addition, students unite in a closed community for information exchange and collective discussions.
Master class
It is important for an information product not to be limited to a brief presentation of theoretical information. Conducting a master class is aimed, first of all, at developing a specific skill. Thus, during training in the basics of making artificial flowers, you can organize a workshop on creating your first copy with your own hands. Ultimately, such events allow you to interest the target audience and encourage them to purchase the course.
Types of information products
Source: freepik.com
Webinar
This is the most common way of conveying expert knowledge to the public. During this event, a current topic is discussed or, for example, how to use a program is explained. Many webinars for accountants cover the latest changes in accounting and taxation. Participants see the competence of the organizer and decide to buy the information product.
Paid e-mail newsletter
Often, various websites offer to subscribe to a newsletter. In this way, the resource owner seeks to interest visitors and generate demand for the products presented. But sometimes a paid subscription is required to receive newsletters. In particular, after purchasing a course, video lessons may be regularly sent to your email.
Paid access site
In this case, after paying for a subscription for a certain period, the visitor is given access to useful information contained on the site. An example is the Masterclass platform, where experts conduct training in writing texts, design, etc.