Effective ways to increase your engagement rate
Posted: Thu Jan 30, 2025 10:49 am
Conduct a raffle
The most common, but at the same time effective mechanism. To increase involvement, participants in the drawing must:
subscribe to you;
put likes;
leave comments on posts.
Fulfilling these conditions is enough to increase engagement. Also, participants can repost - then you can get new subscribers.
The draw can be held according armenia email list to standard rules (a prize in exchange for a subscription and a like). However, a more successful solution would be to choose an original format such as a quiz or a marathon.
Conduct a raffle
Source: shutterstock.com
If the contest is for your most active followers, it's a good idea to set up a dynamic group cover that updates daily and includes a list of the top performers.
For this, you can use special VK applications. This will give you an additional boost in engagement - due to the desire to be on the cover, users will perform target actions much more often.
By breaking away from the usual patterns, you achieve greater results through better user engagement. They don’t just like every post one by one, but read them carefully and share their opinions.
Thus, in the fight for the title of the most active commentator, each participant speaks out simultaneously under several posts. And participation in the quiz will give subscribers more vivid impressions and will allow you to stand out from the competition.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Stimulate discussions
Asking for likes and comments no longer leads to anything. There is even an opinion that social networks limit the distribution of posts with the words "like" and "comment".
Stimulate discussions
Source: shutterstock.com
Try something different: end your post with an open-ended question. This will start a discussion and ensure better engagement.
If you intend to resort to such tactics, follow two rules:
ask specific questions: ask your subscribers what they think about a movie, the title of a book they recently read, the names of their pets, etc.;
Ask clear questions: don't get too deep into math or quantum physics.
Note that you must genuinely want to know what users think. When a question sounds formal and does not evoke emotion, people are less likely to answer it.
A post can also cause a strong reaction if it is related to some significant event that is of interest to the audience. Let's say, on the eve of a holiday, you publish an original greeting or release an article about your company's work during the pandemic and invite subscribers to share stories from their lives during the quarantine period.
However, if your point of view is not supported or you are too pretentious, you may be subject to criticism. However, this is also useful for engagement.
It's good if you set up users to communicate "on a schedule." Say, you'll make new posts at 7:00 PM on Fridays and then organize a discussion.
At first, the activity of users will be low, but as they begin to get to know each other better, interactions between them will become regular. And to make this a habit for community members, set a specific time for discussions to begin.
The most common, but at the same time effective mechanism. To increase involvement, participants in the drawing must:
subscribe to you;
put likes;
leave comments on posts.
Fulfilling these conditions is enough to increase engagement. Also, participants can repost - then you can get new subscribers.
The draw can be held according armenia email list to standard rules (a prize in exchange for a subscription and a like). However, a more successful solution would be to choose an original format such as a quiz or a marathon.
Conduct a raffle
Source: shutterstock.com
If the contest is for your most active followers, it's a good idea to set up a dynamic group cover that updates daily and includes a list of the top performers.
For this, you can use special VK applications. This will give you an additional boost in engagement - due to the desire to be on the cover, users will perform target actions much more often.
By breaking away from the usual patterns, you achieve greater results through better user engagement. They don’t just like every post one by one, but read them carefully and share their opinions.
Thus, in the fight for the title of the most active commentator, each participant speaks out simultaneously under several posts. And participation in the quiz will give subscribers more vivid impressions and will allow you to stand out from the competition.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Stimulate discussions
Asking for likes and comments no longer leads to anything. There is even an opinion that social networks limit the distribution of posts with the words "like" and "comment".
Stimulate discussions
Source: shutterstock.com
Try something different: end your post with an open-ended question. This will start a discussion and ensure better engagement.
If you intend to resort to such tactics, follow two rules:
ask specific questions: ask your subscribers what they think about a movie, the title of a book they recently read, the names of their pets, etc.;
Ask clear questions: don't get too deep into math or quantum physics.
Note that you must genuinely want to know what users think. When a question sounds formal and does not evoke emotion, people are less likely to answer it.
A post can also cause a strong reaction if it is related to some significant event that is of interest to the audience. Let's say, on the eve of a holiday, you publish an original greeting or release an article about your company's work during the pandemic and invite subscribers to share stories from their lives during the quarantine period.
However, if your point of view is not supported or you are too pretentious, you may be subject to criticism. However, this is also useful for engagement.
It's good if you set up users to communicate "on a schedule." Say, you'll make new posts at 7:00 PM on Fridays and then organize a discussion.
At first, the activity of users will be low, but as they begin to get to know each other better, interactions between them will become regular. And to make this a habit for community members, set a specific time for discussions to begin.