How to Run and Promote a Telegram Channel for Business: A Step-by-Step Guide

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special services such as SMMplanner will help. This service simplifies managing posts and editing materials.

Diversity. The channel is primarily a media outlet, not a trading platform. Therefore, you need interesting and useful content. At the same time, you are a brand, not a blogger, and your goal is not just views, but sales. This means that the content should unobtrusively lead the reader to purchase: inform, entertain, engage and, of course, sell. If you can make the materials viral, great, although it is very difficult to predict “virality” in advance.

The ideal ratio of publications: 40% information, 20% entertainment and 40% selling content. And it is better to sell softly, packaging links and offers in favor or interest.

Diversity involves a variety of content delivery formats. Posts can be of different nature:

Informational
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In Telegram, news is the most popular content format.

Tell your audience about news related to your brand or industry, and finland telegram data share opinions and comments on current events. Don't limit yourself to situational posts. Add useful materials to your content: tips, instructions, life hacks, reviews or analysis of questions that concern your customers.

A good idea would be to have a regular column with interesting facts. The main thing is not to overload the audience, give information in small portions. The optimal length of a post is 1000-2000 characters.

Image

Image publications play an important role in creating a good impression of your activities.

Talk about your team, how your product or services change people’s lives, and the journey you took to become who you are today. Share your successes – both big triumphs and small but significant victories.

Selling
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Sales publications help to convey to the audience that your product is available for purchase. In such posts, it is important to show the product or service itself, emphasize its strengths, talk about the range and dispel possible doubts.