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Balanced Scorecard (BSC)

Posted: Thu Jan 30, 2025 10:17 am
by Mimaktsa10
Another popular method of goal setting in an organization is the HARD system, which gained popularity in 2009 after the publication of Mark Murphy's book "100 Percent". This method focuses on the emotional component of the process, combining four key elements:

Heartfelt is a true goal that emphasizes the importance of emotional attachment;

Animated - a visualized task that requires representation of possible outcomes;

Required - a truly necessary goal that promotes personal and professional growth;

Difficult is a challenging south africa email list goal that can take you out of your comfort zone and help you develop new skills.

The main principle of the goal-setting method in this case is that you need to be emotionally involved in the process of achieving your goal. This will help maintain motivation and consciously move towards the task, imagining possible changes in life.

An important aspect is understanding the results you want to achieve and the difficulties you will have to overcome. The goals should be significant and sometimes even frightening - only then will there be a chance for significant changes and self-development.

It should be noted that the HARD goal-setting method is more focused on personal goals and the emotional component than on the tasks of interaction within the team. However, this aspect is also important in the business world.

Organizations are collections of individuals, and the importance of motivation and emotional commitment in goal setting cannot be underestimated. Each team member has a unique role to play in achieving success, and effective goal setting methods and techniques are a necessary foundation for creating a successful and productive work environment.

KPI
The system of key performance indicators, known as KPI (Key Performance Indicators), is a vital management tool in modern business. This tool helps organizations analyze and measure employee performance using specific data.

KPI

Source: shutterstock.com

This approach not only helps in setting goals, but also serves to evaluate the degree of achievement of planned results. Many companies understand the importance of having a clear evaluation system, but the term KPI can sometimes cause misunderstanding. Therefore, it is important to understand its context and how to use it.

For example, the goal “Increase customer satisfaction by 20%” suggests the question: “How to measure satisfaction?” Solutions could be changing the average service quality score based on survey results, reducing the percentage of service refusals, or increasing the frequency of its use.

These indicators will help you achieve your goal. Implementing this approach requires taking into account the specifics and context of each company, which makes setting goals more difficult.

Performance indicators are developed and applied at various levels of an organization, from strategic plans at the management level to specific tasks of individual specialists. In business, KPIs are divided into the following categories:

financial and non-financial;

quantitative and qualitative;

functional and design;

personal and group.

KPI systems have many benefits, allowing you to measure results at all levels – from the contribution of individual employees to the efficiency of processes as a whole. They provide transparency and specificity, which is important for motivating staff. Clear KPIs allow employees to see the impact of their work on the overall success, which helps to increase engagement.

However, there are also disadvantages. For example, interdependence of results can negatively affect the department's activities if someone on the team is not coping with the tasks. In addition, KPIs can serve as a distorted filter of perception.

If the metrics are not balanced, this can lead to conflicts between departments. Employees may also be cautious when formulating their KPIs, as their achievement is often linked to bonuses.

Nevertheless, the system of key performance indicators has established itself as one of the most popular and effective management methods.