Why do we need marketplace analytics services?
Posted: Thu Jan 30, 2025 10:16 am
The main difference between a marketplace and an online store is the number of sellers (derived from the English verb "to sell"). In an online store, the only seller is the owner of the resource, while a marketplace can host hundreds of different sellers.
The marketplace makes it easier for entrepreneurs and manufacturers to enter the market: it creates a website and mobile application, takes care of warehouse operations and logistics, promotes products and provides basic analytical information on sales.
Why do we need marketplace analytics services?
Source: shutterstock.com
Before you start selling saudi arabia email list products on a marketplace, you need to conduct competitor research and assess supply and demand. A comprehensive analysis will be needed to determine price ranges for products, identify market leaders, analyze sales and seasonal fluctuations. This information can be collected using special marketplace analytical tools.
Analytical services are indispensable for sellers at various stages of their activities:
Market research, cost minimization and elimination of errors in the initial phase . Analytics helps newcomers understand market needs, competitors' actions and sales volume.
For example, if someone plans to sell hamster mats, they need to study the market. If there are only 3-4 competitors selling 6 mats per month, the profit will be insignificant.
Another example: an entrepreneur decides to sell socks on a marketplace. If competitors have turnovers of hundreds of millions of rubles, but he does not have such volumes of goods, it will be difficult for him to compete.
Increase sales . Experienced salespeople, using analytical tools, can evaluate sales volumes and income dynamics, which helps adjust pricing policies.
Without analysis, the likelihood of errors increases. For example, selling green swimsuits in the summer without market research, you may find that the product is not in demand, and competitors offer more popular products. This can be avoided by studying consumer needs in advance.
Marketplace analytical services allow you to determine important aspects: optimal sales prices, the possibility of getting into the top sales, promising niches with low competition and the greatest chances of profit.
More broadly, such services provide data needed for management decisions, contribute to successful business management and increase revenue.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site.
The marketplace makes it easier for entrepreneurs and manufacturers to enter the market: it creates a website and mobile application, takes care of warehouse operations and logistics, promotes products and provides basic analytical information on sales.
Why do we need marketplace analytics services?
Source: shutterstock.com
Before you start selling saudi arabia email list products on a marketplace, you need to conduct competitor research and assess supply and demand. A comprehensive analysis will be needed to determine price ranges for products, identify market leaders, analyze sales and seasonal fluctuations. This information can be collected using special marketplace analytical tools.
Analytical services are indispensable for sellers at various stages of their activities:
Market research, cost minimization and elimination of errors in the initial phase . Analytics helps newcomers understand market needs, competitors' actions and sales volume.
For example, if someone plans to sell hamster mats, they need to study the market. If there are only 3-4 competitors selling 6 mats per month, the profit will be insignificant.
Another example: an entrepreneur decides to sell socks on a marketplace. If competitors have turnovers of hundreds of millions of rubles, but he does not have such volumes of goods, it will be difficult for him to compete.
Increase sales . Experienced salespeople, using analytical tools, can evaluate sales volumes and income dynamics, which helps adjust pricing policies.
Without analysis, the likelihood of errors increases. For example, selling green swimsuits in the summer without market research, you may find that the product is not in demand, and competitors offer more popular products. This can be avoided by studying consumer needs in advance.
Marketplace analytical services allow you to determine important aspects: optimal sales prices, the possibility of getting into the top sales, promising niches with low competition and the greatest chances of profit.
More broadly, such services provide data needed for management decisions, contribute to successful business management and increase revenue.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site.