Sales models by levels
Posted: Thu Jan 30, 2025 10:02 am
You can build a sales model with varying degrees of elaboration. The following types are distinguished:
Single-level system
The most basic scheme. A potential buyer interacts with only one specific manager. All stages of communication (from attracting a client to after-sales service) are under the control of one employee.
Advantages of the model:
Simplicity . No large staff required.
Convenience . The buyer communicates with only one seller, who already knows all the nuances of the upcoming transaction.
Independence . This sales russia email list model is quite autonomous, i.e. it does not require the intervention of related structural divisions of the company. In addition, control over sales volume is significantly simplified. In case of their reduction, the culprit is already known.
Single-level system
Source: shutterstock.com
Flaws:
Scalability . As the business develops, the number of sales managers increases in the company. All of them, depending on the distribution of responsibilities, have different levels of qualification and work in different conditions.
Security : An employee who has sole possession of all information about a transaction can use this information for his own interests.
Low productivity . Even the most experienced sales manager can work with a limited number of consumers.
Scope of application of this model:
Startups : If the client base has not yet been formed, available workers can be attracted to solve other problems.
Companies selling exclusive products or one-off goods . Usually, such companies have few requests, but each transaction requires an individual approach. Therefore, one manager works with the client, who knows all the details.
If your business has implemented a similar model of sales of goods (services), special attention should be paid to monitoring the workload of managers and the efficiency of their activities at each stage. Loss of clients and a decrease in efficiency indicators serve as a signal to review the development strategy and choose a different system.
Single-level system
The most basic scheme. A potential buyer interacts with only one specific manager. All stages of communication (from attracting a client to after-sales service) are under the control of one employee.
Advantages of the model:
Simplicity . No large staff required.
Convenience . The buyer communicates with only one seller, who already knows all the nuances of the upcoming transaction.
Independence . This sales russia email list model is quite autonomous, i.e. it does not require the intervention of related structural divisions of the company. In addition, control over sales volume is significantly simplified. In case of their reduction, the culprit is already known.
Single-level system
Source: shutterstock.com
Flaws:
Scalability . As the business develops, the number of sales managers increases in the company. All of them, depending on the distribution of responsibilities, have different levels of qualification and work in different conditions.
Security : An employee who has sole possession of all information about a transaction can use this information for his own interests.
Low productivity . Even the most experienced sales manager can work with a limited number of consumers.
Scope of application of this model:
Startups : If the client base has not yet been formed, available workers can be attracted to solve other problems.
Companies selling exclusive products or one-off goods . Usually, such companies have few requests, but each transaction requires an individual approach. Therefore, one manager works with the client, who knows all the details.
If your business has implemented a similar model of sales of goods (services), special attention should be paid to monitoring the workload of managers and the efficiency of their activities at each stage. Loss of clients and a decrease in efficiency indicators serve as a signal to review the development strategy and choose a different system.