How they benefit from your service

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For example, if your goal is to increase organic traffic, you should aim for educational content, with very little mention of your product and as little advertising as possible. If your goal is to capture leads and make purchases, your content should be more product-oriented and contain an attractive CTA (e.g. a lead generation form).

Target customer
Regardless, if a copywriter or agency is familiar with your industry in general, don't assume they'll know exactly what audience you're targeting.

A digital marketing company might be looking for their writer to a complete list of unit mobile database create a post about “Google Ads Tricks You Should Know.” However, if they don’t specify to the writer that they are focused exclusively on small eCommerce businesses, they could easily end up with a section about Service-based ads instead of a more relevant section about Shopping ads.

No one knows your audience better than you, so take the time to make sure your writing team knows who you're talking to and why .

Consider sharing the following details about your audience with your team:



How they interact with your business

The specifics of your niche

The main pain points

Try to include a buyer persona if necessary.

A strategic copywriter will create a text specific to the audience you are targeting. The content produced should contain everything from the topic and keyword suggestions to the writing style with examples from previous posts.