How to increase the effectiveness of such mailings
Posted: Thu Jan 30, 2025 5:23 am
Remember a few simple rules:
Personalization is more important than volume . It is better to send fewer letters, but to tailor them as much as possible to a specific potential client, because this will significantly increase conversion.
Timing matters . Experiment with sending times. nepal consumer email list Sometimes weekday mornings work well, but the best time to send cold emails is between 1:00 PM and 4:00 PM.
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Source
According to statistics , by the way, the highest percentage of email openings occurs on Mondays (22%).
refusals cannot be avoided . Be prepared for the fact that not all letters will bring immediate results or results in principle: on average, 5 to 20% of mailing recipients respond. However, a high-quality database and well-written letters can increase this figure to 30%.
If you do everything correctly, that is, do not spare time and effort on collecting, segmenting the database and preparing personalized letters with an offer valuable to the selected audience, then the likelihood of hitting their pain points and needs and receiving a positive response will increase:
Personalization is more important than volume . It is better to send fewer letters, but to tailor them as much as possible to a specific potential client, because this will significantly increase conversion.
Timing matters . Experiment with sending times. nepal consumer email list Sometimes weekday mornings work well, but the best time to send cold emails is between 1:00 PM and 4:00 PM.
unnamed(4).png
Source
According to statistics , by the way, the highest percentage of email openings occurs on Mondays (22%).
refusals cannot be avoided . Be prepared for the fact that not all letters will bring immediate results or results in principle: on average, 5 to 20% of mailing recipients respond. However, a high-quality database and well-written letters can increase this figure to 30%.
If you do everything correctly, that is, do not spare time and effort on collecting, segmenting the database and preparing personalized letters with an offer valuable to the selected audience, then the likelihood of hitting their pain points and needs and receiving a positive response will increase: