Creating content to build your reputation
Posted: Thu Jan 30, 2025 4:52 am
4.
SERM will not work to its full potential if you do not publish high-quality content about the brand in parallel.
The content must be multi-format (text, video, images) and native, that is, not overtly advertising.
Articles by brand representatives on UGC platforms (Sostav, VC and others), client cases, comments from brand experts in the media, expert columns, video blogs, podcasts, courses, books - all this will help strengthen trust in the brand and its positive image.
The result of complex work with Yandex search results using the example of the personal brand of the company founder:
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Source
Basics of creating brand content :
Usefulness. The material should teach something or solve a problem.
Consistency: Post content regularly and maintain a lebanon consumer email list consistent style.
Target audience. It is impossible to create in-demand content without studying the needs and interests of current and potential customers.
Useful material
What Content Does B2B Audience Trust?
Getting Started: Online Reputation Management Tips
Connect mention monitoring . The easiest and most accessible way is manual search. To do this, open a search engine and see what is written on the network for queries such as “company name”, “company name + reviews”, “company name + employee reviews” and others.
When monitoring manually, it is important to regularly check review sites, geo-services, marketplaces and other platforms where your brand may be mentioned.
To save time and not miss mentions, we recommend using monitoring systems (Brand Analytics, Medialogy, etc.). Most of these services have free demo access.
Process the collected mentions : divide them into categories (for example, “Social networks”, “Marketplaces”, “Review sites”), then provide feedback and work on the negative.
Respond to both positive and negative mentions .
SERM will not work to its full potential if you do not publish high-quality content about the brand in parallel.
The content must be multi-format (text, video, images) and native, that is, not overtly advertising.
Articles by brand representatives on UGC platforms (Sostav, VC and others), client cases, comments from brand experts in the media, expert columns, video blogs, podcasts, courses, books - all this will help strengthen trust in the brand and its positive image.
The result of complex work with Yandex search results using the example of the personal brand of the company founder:
unnamed (4).jpg
Source
Basics of creating brand content :
Usefulness. The material should teach something or solve a problem.
Consistency: Post content regularly and maintain a lebanon consumer email list consistent style.
Target audience. It is impossible to create in-demand content without studying the needs and interests of current and potential customers.
Useful material
What Content Does B2B Audience Trust?
Getting Started: Online Reputation Management Tips
Connect mention monitoring . The easiest and most accessible way is manual search. To do this, open a search engine and see what is written on the network for queries such as “company name”, “company name + reviews”, “company name + employee reviews” and others.
When monitoring manually, it is important to regularly check review sites, geo-services, marketplaces and other platforms where your brand may be mentioned.
To save time and not miss mentions, we recommend using monitoring systems (Brand Analytics, Medialogy, etc.). Most of these services have free demo access.
Process the collected mentions : divide them into categories (for example, “Social networks”, “Marketplaces”, “Review sites”), then provide feedback and work on the negative.
Respond to both positive and negative mentions .