The goal should be to build a relationship of trust with the journalist
Posted: Thu Jan 30, 2025 4:24 am
What should companies pay attention to in their press work when approaching journalists?
You need a feel for the current issues.
When I approach a journalist, I should know what he does for his medium. It's best if I read his latest articles or watched his show. Journalists usually have little time and don't like requests where it's obvious that the person making the request hasn't looked into the medium. This often happens when people want to be in the public eye but don't read the newspaper, listen to the radio or watch TV themselves. What you need is a feel for the current issues and for what characterizes the medium you want to use with your topic. So the first homework would be: go to the newsstand, turn on the radio, watch the most important TV shows and, as a first step, do a whole week of research.
If small and medium-sized azerbaijan telegram screening companies have interesting information for journalists, how should they best approach them?
Every journalist is different. As a former TV editor, I preferred emails. I can read them whenever it suits me and, ideally, I can find all the information I need in one email. And if I still have questions, I can always ask. It is of course best if you already have a feel for the journalist: what is their work rhythm, what is important to them, when they have a bit of time off and are not under extreme stress or in an important conference. This kind of relationship usually only develops over time.
Journalists receive numerous requests every day. Every day, someone wants to offer them something "particularly exciting". Individual offers can quickly get lost in emails. But calls when you are under extreme stress are also annoying. It is important to build a relationship of trust where the journalist knows: if XY gets in touch, it is worth looking into. It is not easy. But that must be the goal.
You need a feel for the current issues.
When I approach a journalist, I should know what he does for his medium. It's best if I read his latest articles or watched his show. Journalists usually have little time and don't like requests where it's obvious that the person making the request hasn't looked into the medium. This often happens when people want to be in the public eye but don't read the newspaper, listen to the radio or watch TV themselves. What you need is a feel for the current issues and for what characterizes the medium you want to use with your topic. So the first homework would be: go to the newsstand, turn on the radio, watch the most important TV shows and, as a first step, do a whole week of research.
If small and medium-sized azerbaijan telegram screening companies have interesting information for journalists, how should they best approach them?
Every journalist is different. As a former TV editor, I preferred emails. I can read them whenever it suits me and, ideally, I can find all the information I need in one email. And if I still have questions, I can always ask. It is of course best if you already have a feel for the journalist: what is their work rhythm, what is important to them, when they have a bit of time off and are not under extreme stress or in an important conference. This kind of relationship usually only develops over time.
Journalists receive numerous requests every day. Every day, someone wants to offer them something "particularly exciting". Individual offers can quickly get lost in emails. But calls when you are under extreme stress are also annoying. It is important to build a relationship of trust where the journalist knows: if XY gets in touch, it is worth looking into. It is not easy. But that must be the goal.