User cases are stories told from the perspective of the buyer
Posted: Thu Jan 30, 2025 3:26 am
It is important to provide maximum information in short messages. We supplemented them with links to useful materials: articles and videos. Thanks to such chains, the user received all the necessary information and moved on to the next stage of the funnel. This saves specialists time for additional consultations - all the information has already been collected and packaged.
Zen and PromoPages
"We've been working for a long time, but no one knows about us" - this is the message that clients often come to us with. This is clearly about a reach and warm-up story, since it is difficult to hit the target or contextual advertising:
at a point in time;
in the required request;
for a specific group of goods.
It is important to work gradually with the audience - warming up, when you constantly:
You tell: there is such a company and such products/services.
You form knowledge about yourself, gain loyalty.
Build and strengthen an associative chain - if building materials are needed, they need to contact you.
For example, if you need construction supplies, you will immediately have an image in your head. It may differ for each person depending on their geographic location, but in general, we think of one of several popular players in the market.
Warming up tools allow you to build a brand strategy with a broad audience in mind. Including for the B2B segment, where there is no fast transaction cycle.
Zen and PromoPages are well suited for these purposes finland consumer email list . In our opinion, this is one of the most underrated outreach tools that allows you to:
Increase brand awareness. Construction topics are one of the most popular on Zen.
Attract a new audience and gain additional reach. The total audience of advertising platforms is 70 million people. Work with unformed demand. You are not limited by advertising signs. On the platform, you can talk about the features of your product, teach how to use it, share customer stories. Zen formats allow you to use not only text, and the platform's algorithms help with audience search. The most popular formats:
1434_4.png
Collections. Example: "10 flooring options for a country house".
Checklists. Useful and structured information: what not to forget, what mistakes to avoid, etc.
Reviews. Especially relevant for complex products.
Answers to questions.
Working through myths to remove key objections.
Instructions - how to use the product.
Zen and PromoPages
"We've been working for a long time, but no one knows about us" - this is the message that clients often come to us with. This is clearly about a reach and warm-up story, since it is difficult to hit the target or contextual advertising:
at a point in time;
in the required request;
for a specific group of goods.
It is important to work gradually with the audience - warming up, when you constantly:
You tell: there is such a company and such products/services.
You form knowledge about yourself, gain loyalty.
Build and strengthen an associative chain - if building materials are needed, they need to contact you.
For example, if you need construction supplies, you will immediately have an image in your head. It may differ for each person depending on their geographic location, but in general, we think of one of several popular players in the market.
Warming up tools allow you to build a brand strategy with a broad audience in mind. Including for the B2B segment, where there is no fast transaction cycle.
Zen and PromoPages are well suited for these purposes finland consumer email list . In our opinion, this is one of the most underrated outreach tools that allows you to:
Increase brand awareness. Construction topics are one of the most popular on Zen.
Attract a new audience and gain additional reach. The total audience of advertising platforms is 70 million people. Work with unformed demand. You are not limited by advertising signs. On the platform, you can talk about the features of your product, teach how to use it, share customer stories. Zen formats allow you to use not only text, and the platform's algorithms help with audience search. The most popular formats:
1434_4.png
Collections. Example: "10 flooring options for a country house".
Checklists. Useful and structured information: what not to forget, what mistakes to avoid, etc.
Reviews. Especially relevant for complex products.
Answers to questions.
Working through myths to remove key objections.
Instructions - how to use the product.