The article answers the questions:
What is targeting and what is its function?
How to use targeting in the advertising process?
Why does targeting affect advertising effectiveness?
Contents:
What is “targeting” – defining the target group?
Advertising effectiveness
Effective budget spending
Achieving the right advertising goal
Target group testing
Remember to always define your target group!
What is “targeting” – defining the target group?
Targeting is, in other words, defining the target group to which our advert in Google Ads or Facebook Ads will reach. Currently, all advertising systems on the web offering promotion on their portal collect data about users and allow the selection of specific people who will see our advert . After launching the advert, we can simply specify the people who will see it and the people who will not be reached by our advert . Thanks to this, we broadcast the advert to a specific group of people, which brings very tangible benefits.
Facebook Ads
Choosing your own advertising audience (source: Facebook)
The targeting process is not complicated. It only involves selecting the parameters that the people in question must meet . We can therefore set data such as age, gender, location, language, professional positions, interests, activity , etc. We can also usually specify whether the person must meet one, two or many criteria , or exclude people who meet a given criterion . This gives us a very wide range of options for setting a target group and displaying advertising only to those we want.