There are few companies ready to work on a hybrid model
Posted: Wed Jan 29, 2025 10:45 am
Let's be honest: there are still few companies ready to implement a hybrid work model.
However, this approach may be the most productive due to the combination of flexibility and a wide range of possibilities for testing various hypotheses with responsibility on the part of the implementing agency and measurable results.
For example, one of our Clients, the company “Neskuchnye Finansy”, needed to receive both hot applications for the “Outsourced Financial Director” service and to attract a new, colder audience.
The difficulty lay in the specifics of the service, the value of which is not always immediately clear to many potential buyers.
To achieve the Client's business goals, we studied the service, analyzed the target audience and its needs, developed a performance marketing strategy that included 2 scenarios for generating applications, denmark consumer email list and spent the first 2 months of work gradually testing hypotheses for finding combinations that are effective for conducting hot and cold leads, and launched the first advertising campaigns.
As a result, the Client received 5,751 applications in the cold funnel, 151 in the hot funnel, which in total resulted in 175 qualified leads .
What exactly was done at each stage of the work and what results were obtained is described here:
Performance Marketing for "Boring Finances": 5700+ Applications in 3 Months
By the way, one of the success factors in this case was the degree of immersion of Completo specialists in the Client's business and our proactive position. All because, after finding a tool that began to generate leads, we did not stop there and did not stop looking for additional methods of lead generation. Thanks to this, the Client was confident that the contractor was working in his interests.
However, this approach may be the most productive due to the combination of flexibility and a wide range of possibilities for testing various hypotheses with responsibility on the part of the implementing agency and measurable results.
For example, one of our Clients, the company “Neskuchnye Finansy”, needed to receive both hot applications for the “Outsourced Financial Director” service and to attract a new, colder audience.
The difficulty lay in the specifics of the service, the value of which is not always immediately clear to many potential buyers.
To achieve the Client's business goals, we studied the service, analyzed the target audience and its needs, developed a performance marketing strategy that included 2 scenarios for generating applications, denmark consumer email list and spent the first 2 months of work gradually testing hypotheses for finding combinations that are effective for conducting hot and cold leads, and launched the first advertising campaigns.
As a result, the Client received 5,751 applications in the cold funnel, 151 in the hot funnel, which in total resulted in 175 qualified leads .
What exactly was done at each stage of the work and what results were obtained is described here:
Performance Marketing for "Boring Finances": 5700+ Applications in 3 Months
By the way, one of the success factors in this case was the degree of immersion of Completo specialists in the Client's business and our proactive position. All because, after finding a tool that began to generate leads, we did not stop there and did not stop looking for additional methods of lead generation. Thanks to this, the Client was confident that the contractor was working in his interests.