Website for a successful offline business
Posted: Wed Jan 29, 2025 10:21 am
If your business is well known and has long won regular customers and multi-million dollar contracts, this will not reduce the number of sections. You should always remember that two large categories of visitors will come to the created site: existing customers and new ones. Everyone should be comfortable, so take care of regular visitors and do not deprive newcomers of information.
The very fact that you have a client base will not affect the decision of those who came to you from contextual advertising. Show what you can really give to the client. Do not be deceived that success is universal recognition, including from those who have not worked with you.
What is the difference between a website and a Landing Page for B2B?
Let's start with the fact that a B2B Landing Page is a specific offer with a clear line of persuasion, but not to be confused with the exalted B2C presentation. If "business to client" is shooting sparrows cayman islands consumer email list with a shotgun, then "business to business" is a focused hunt for a hawk.
A B2B website is an information resource aimed at large categories of visitors (clients, partners, journalists). A B2B Landing Page is a cooperation offer aimed at a specific category segment. And the more segments, the more landings there should be.
Important issues and frequently asked questions:
Text. Must be comprehensive. Content for a B2B landing page is the absence of unfounded statements, argumentation and facts. The most important thing is reliability. People will come here for information, without emotions and spontaneous decisions. The benefit must be real and formulated on the first screen. And no paid reviews with fake pictures from photo stocks!
Headline. The task here is the same as always - to hook in the first 3-5 seconds. It should be directly related to the request that the visitor clicked on, otherwise disappointment will occur.
Call to action. This is more of an opportunity for action, to which the landing page text logically leads.
Form. The principle of maximum minimalism also works here. Two fields with a button at the beginning and at the end of the page, for example.
The very fact that you have a client base will not affect the decision of those who came to you from contextual advertising. Show what you can really give to the client. Do not be deceived that success is universal recognition, including from those who have not worked with you.
What is the difference between a website and a Landing Page for B2B?
Let's start with the fact that a B2B Landing Page is a specific offer with a clear line of persuasion, but not to be confused with the exalted B2C presentation. If "business to client" is shooting sparrows cayman islands consumer email list with a shotgun, then "business to business" is a focused hunt for a hawk.
A B2B website is an information resource aimed at large categories of visitors (clients, partners, journalists). A B2B Landing Page is a cooperation offer aimed at a specific category segment. And the more segments, the more landings there should be.
Important issues and frequently asked questions:
Text. Must be comprehensive. Content for a B2B landing page is the absence of unfounded statements, argumentation and facts. The most important thing is reliability. People will come here for information, without emotions and spontaneous decisions. The benefit must be real and formulated on the first screen. And no paid reviews with fake pictures from photo stocks!
Headline. The task here is the same as always - to hook in the first 3-5 seconds. It should be directly related to the request that the visitor clicked on, otherwise disappointment will occur.
Call to action. This is more of an opportunity for action, to which the landing page text logically leads.
Form. The principle of maximum minimalism also works here. Two fields with a button at the beginning and at the end of the page, for example.