Cold and warm company presentations
Posted: Wed Jan 29, 2025 9:58 am
When working on a company presentation, you should not forget about such a concept as customer temperature. This is very important, since focusing on a cold base implies an emphasis on the benefits of cooperation, and clients from a warm base need to be pushed towards a deal.
Let's consider the specifics of designing company presentations depending on the temperature of the target audience.
Cold presentation
Cold leads are not familiar with your pharmaceutical email lists sales pitch. Moreover, they may not yet fully understand the need to purchase your product.
When compiling such a marketing kit, you need to focus on introducing potential customers to the company and its product. You should explain in detail the essence of the sales offer, emphasize the value of the product and provide compelling evidence.
Key elements of a company presentation to a cold client base:
General introduction to the company. Describe the sales proposition. Reveal what you offer to future clients.
Product scope. Show where and how the object of your offer can be used. Show the possibilities of using the product by representatives of different target audience groups.
Reveal the potential client's pain points. This slide is important as a tool for forming needs.
How your product solves the customer's problems. Describe all possible solutions to the pain points described in the previous paragraph using the company's product/service.
Benefits for the client. Here it is necessary to present as vividly as possible the possible results when using the company's product.
Examples of services/work performed. This block represents the company's portfolio or contains detailed cases (the version of this slide depends on the company's specialization).
Describe the company in more detail. Tell your story, starting from the team building stage. Reveal the main reasons that determined the choice of the direction of activity. Show development plans.
Get clients from the site every month
In a guaranteed volume
Read more
The company's mission, objectives and values. Reveal the strategic goals that your team faces. Show the level of usefulness of the product.
Present achievements in the form of statistical calculations. Show all significant results of the activity in numbers.
Company Reviews and Testimonials This slide is very important as it acts as social proof of the information presented in the presentation.
Show your certificates, awards and diplomas. In this block you can demonstrate all sorts of achievements of the company (for example, participation in an exhibition, conference, charity or investment projects).
Call to action. In this block, you can motivate the client to make a call, get a consultation, etc. Give the potential client the opportunity to take a simple first step towards making a deal or cooperation.
Let's consider the specifics of designing company presentations depending on the temperature of the target audience.
Cold presentation
Cold leads are not familiar with your pharmaceutical email lists sales pitch. Moreover, they may not yet fully understand the need to purchase your product.
When compiling such a marketing kit, you need to focus on introducing potential customers to the company and its product. You should explain in detail the essence of the sales offer, emphasize the value of the product and provide compelling evidence.
Key elements of a company presentation to a cold client base:
General introduction to the company. Describe the sales proposition. Reveal what you offer to future clients.
Product scope. Show where and how the object of your offer can be used. Show the possibilities of using the product by representatives of different target audience groups.
Reveal the potential client's pain points. This slide is important as a tool for forming needs.
How your product solves the customer's problems. Describe all possible solutions to the pain points described in the previous paragraph using the company's product/service.
Benefits for the client. Here it is necessary to present as vividly as possible the possible results when using the company's product.
Examples of services/work performed. This block represents the company's portfolio or contains detailed cases (the version of this slide depends on the company's specialization).
Describe the company in more detail. Tell your story, starting from the team building stage. Reveal the main reasons that determined the choice of the direction of activity. Show development plans.
Get clients from the site every month
In a guaranteed volume
Read more
The company's mission, objectives and values. Reveal the strategic goals that your team faces. Show the level of usefulness of the product.
Present achievements in the form of statistical calculations. Show all significant results of the activity in numbers.
Company Reviews and Testimonials This slide is very important as it acts as social proof of the information presented in the presentation.
Show your certificates, awards and diplomas. In this block you can demonstrate all sorts of achievements of the company (for example, participation in an exhibition, conference, charity or investment projects).
Call to action. In this block, you can motivate the client to make a call, get a consultation, etc. Give the potential client the opportunity to take a simple first step towards making a deal or cooperation.