Alison suggests these four methods
Posted: Wed Jan 29, 2025 9:52 am
Marketing can seem overwhelming if you don’t know where to start, so Alison has come up with her “…four-step, new student blueprint.”
She’s found it to be really successful in her own dance school and was keen to stress that, “if you miss one of the steps, your attraction of new students will not be anything like as effective as it could be.”
Step one – Attract
If you want to fill up your classes then you need to get your message in front of new people – people who don’t know anything about you yet.
But how?
Facebook ads
Alison is a big fan of Facebook ads as, “… they can be effective because they can be very targeted.” You can specify what your ad should be, “… within this postcode with children of this age who morocco rcs data are interested in this thing.” Alison even admits, “… in the spirit of being open and honest about what’s working really well in my business right now, Facebook is where we’re spending our money and seeing a good return.”
Referral schemes
This involves two businesses working together and promoting each other through their own marketing. For example, if your venue is next door to a coffee shop you can send business their way, even work out a discount for your customers. In return, they can display posters advertising your classes or flyers at the till.
Articles
If you like writing, then you can post blogs on your website that bring traffic to your site with key search terms. So, if for example you run a street dance class in Enfield and write about it using those terms as keywords in your blog, then it’ll turn up on the results page when someone searches for that type of class.
Podcasts
If you’ve got the gift of the gab, then hosting a podcast can be a fantastic way to raise the profile of your classes. It not only gets the word out about them but also sets you apart as an expert and someone to be trusted in your field.
She’s found it to be really successful in her own dance school and was keen to stress that, “if you miss one of the steps, your attraction of new students will not be anything like as effective as it could be.”
Step one – Attract
If you want to fill up your classes then you need to get your message in front of new people – people who don’t know anything about you yet.
But how?
Facebook ads
Alison is a big fan of Facebook ads as, “… they can be effective because they can be very targeted.” You can specify what your ad should be, “… within this postcode with children of this age who morocco rcs data are interested in this thing.” Alison even admits, “… in the spirit of being open and honest about what’s working really well in my business right now, Facebook is where we’re spending our money and seeing a good return.”
Referral schemes
This involves two businesses working together and promoting each other through their own marketing. For example, if your venue is next door to a coffee shop you can send business their way, even work out a discount for your customers. In return, they can display posters advertising your classes or flyers at the till.
Articles
If you like writing, then you can post blogs on your website that bring traffic to your site with key search terms. So, if for example you run a street dance class in Enfield and write about it using those terms as keywords in your blog, then it’ll turn up on the results page when someone searches for that type of class.
Podcasts
If you’ve got the gift of the gab, then hosting a podcast can be a fantastic way to raise the profile of your classes. It not only gets the word out about them but also sets you apart as an expert and someone to be trusted in your field.