How practical is this idea?
Posted: Wed Jan 29, 2025 9:48 am
Tele fundraising
This is the same as direct marketing, in the sense that you’re telling the person at the end of the phone that they’re really important to your organisation and that you need their help.
Again, you make them the hero. Kevin suggests, when using this approach, “…get everyone together and ask them to come up with a list of ten people who’ll be willing to give £50 for example. You gather together as a club, get your phones out and simply start calling. Have a telethon! Call grannies, uncles, mums, dads, friends, colleagues etc. It’s not nice, you probably won’t like doing it but it’s much cheaper than holding an event and it’s finished in an hour.”
Major donors or investors
Ask your members, “who do we know personally who can give us £500?” If you have a personal connection to someone wealthy or famous then it’s worth asking if they could make a donation middle east rcs data to your organisation. If they buy into the philosophy of the club and what you’re achieving, then they can become a local hero and regular donator.
Rate every potential fundraising idea against the others
The most important thing to remember is that whatever strategy you choose, it’s got to work for you and your members. We recommend getting everyone together as a collective to decide on what fundraising activities you do this year. Think about what will bring in the most money with the least amount of effort.
When doing that remember to consider these five things:
Is this effective?
What’s the deliverability? Is it something we can achieve with the talent we have?
What gives us the best return on investment in terms of money and time?
Does it fit with our philosophy?
Magic arrow
The magic arrow is a flow technique and this is one Kevin created specifically for fundraising.
This is the same as direct marketing, in the sense that you’re telling the person at the end of the phone that they’re really important to your organisation and that you need their help.
Again, you make them the hero. Kevin suggests, when using this approach, “…get everyone together and ask them to come up with a list of ten people who’ll be willing to give £50 for example. You gather together as a club, get your phones out and simply start calling. Have a telethon! Call grannies, uncles, mums, dads, friends, colleagues etc. It’s not nice, you probably won’t like doing it but it’s much cheaper than holding an event and it’s finished in an hour.”
Major donors or investors
Ask your members, “who do we know personally who can give us £500?” If you have a personal connection to someone wealthy or famous then it’s worth asking if they could make a donation middle east rcs data to your organisation. If they buy into the philosophy of the club and what you’re achieving, then they can become a local hero and regular donator.
Rate every potential fundraising idea against the others
The most important thing to remember is that whatever strategy you choose, it’s got to work for you and your members. We recommend getting everyone together as a collective to decide on what fundraising activities you do this year. Think about what will bring in the most money with the least amount of effort.
When doing that remember to consider these five things:
Is this effective?
What’s the deliverability? Is it something we can achieve with the talent we have?
What gives us the best return on investment in terms of money and time?
Does it fit with our philosophy?
Magic arrow
The magic arrow is a flow technique and this is one Kevin created specifically for fundraising.