How do I optimise my Google Business Profile?
Posted: Wed Jan 29, 2025 9:42 am
We recently hosted a free webinar with James Boyes, COO at Trustist, an award-winning customer reviews platform, who explained how to make the most out of a Google Business Profile. Here are the key points and highlights James discussed.
Why is Google Business Profile important for your business?
Google Business Profile is the first thing your potential clients see when searching for a business or organisation. If you fill it out fully, then future customers will have all the information they need to find you, contact you and see what you offer.
Many businesses have incomplete mexico rcs data profiles, but if you want to improve your ranking on Google and make the most of this free tool, you need to optimise your profile.
James says that “49% of your entire ranking in Google is impacted by Google Business Profile and reviews in Google Business Profile.” This means it’s absolutely essential to make sure you use all the free features and tools available so that your business has the best chance of standing out from the crowd.
Google is an amazing resource for businesses. As well as being a powerful search engine, it also offers other tools such as Google Analytics and Google Trends which can inform you how best to list and describe your business.
Optimising your Google Business Profile to its full potential
Here are the ten features you’ll need to complete to maximise your search ranking on Google.
Name
This may sound obvious but just entering your name may not be enough. For example, if you own a gymnastics club, it’s worth using Google Trends to discover the most used search terms for your discipline or activity.
To do this, just search for “Google trends” and it’ll appear. Once the page is up, type a possible search term (e.g. “gymnastics club”) into the Explore Topics search bar.
Why is Google Business Profile important for your business?
Google Business Profile is the first thing your potential clients see when searching for a business or organisation. If you fill it out fully, then future customers will have all the information they need to find you, contact you and see what you offer.
Many businesses have incomplete mexico rcs data profiles, but if you want to improve your ranking on Google and make the most of this free tool, you need to optimise your profile.
James says that “49% of your entire ranking in Google is impacted by Google Business Profile and reviews in Google Business Profile.” This means it’s absolutely essential to make sure you use all the free features and tools available so that your business has the best chance of standing out from the crowd.
Google is an amazing resource for businesses. As well as being a powerful search engine, it also offers other tools such as Google Analytics and Google Trends which can inform you how best to list and describe your business.
Optimising your Google Business Profile to its full potential
Here are the ten features you’ll need to complete to maximise your search ranking on Google.
Name
This may sound obvious but just entering your name may not be enough. For example, if you own a gymnastics club, it’s worth using Google Trends to discover the most used search terms for your discipline or activity.
To do this, just search for “Google trends” and it’ll appear. Once the page is up, type a possible search term (e.g. “gymnastics club”) into the Explore Topics search bar.