Cohort analysis using other services
Posted: Wed Jan 29, 2025 9:36 am
Not only Google Analytics can use the built-in cohort report, other advertising and analytical services provide similar opportunities. They are also present in mobile versions of analytics systems.
The developers of Apps Flyer have taken care of more flexible settings than the specialists from GA, the former has the ability to work with several filters. In addition, setting the outlook email list minimum group size excludes too small cohorts.
Blocks of systems for cohort analysis App Metrica (Yandex.Metrica for use in mobile devices) and Adjust are most often used to track the return of users. Adjust, in addition, allows you to load another criterion, for example, the time that a visitor spends on the site.
Cohort analysis using other services
Source: Marko Aliaksandr / shutterstock.com
Cohort reports can be created in Mixpanel and Kissmetrics. The difference between these analytical systems is that they are convenient for examining the work of a website or mobile application with a user focus, rather than simply counting page views and visits. There are differences between the report settings of these services and Google Analytics, but in general they are similar.
In the Kissmetrics program, two features are used when creating a cohort. For example, you take the number of users who visited the page and subscribed to the mailing list. Also, as a unifying feature, in addition to the traditional setting for dates, it is possible to apply other criteria: order amount, location, traffic source.
The popular Excel service is quite suitable for cohort research. After all, it was specially created for analytical purposes. It is clear that there will always be critics and dissatisfied people who will consider this service inconvenient and weak. However, many marketing specialists still continue to provide their reports in Excel. Their commitment is explained by the clarity and the ability to build models manually. But perhaps this is the only advantage for cohort analysis.
Read also!
"Analysis of competitors' advertising: the most effective methods"
Read more
Using cohort analysis in different areas of marketing
The essence of cohort analysis is that it clearly demonstrates changes in the behavior of a group over time. What needs to be determined before performing it? What data does a cohort analysis of an audience contain?
A common criterion or quality that is the same for all members of a cohort.
Group size – time of cohort formation.
The reporting period is the period of observation of changes in the behavior of people in the cohort.
The criterion that will ultimately be used.
The developers of Apps Flyer have taken care of more flexible settings than the specialists from GA, the former has the ability to work with several filters. In addition, setting the outlook email list minimum group size excludes too small cohorts.
Blocks of systems for cohort analysis App Metrica (Yandex.Metrica for use in mobile devices) and Adjust are most often used to track the return of users. Adjust, in addition, allows you to load another criterion, for example, the time that a visitor spends on the site.
Cohort analysis using other services
Source: Marko Aliaksandr / shutterstock.com
Cohort reports can be created in Mixpanel and Kissmetrics. The difference between these analytical systems is that they are convenient for examining the work of a website or mobile application with a user focus, rather than simply counting page views and visits. There are differences between the report settings of these services and Google Analytics, but in general they are similar.
In the Kissmetrics program, two features are used when creating a cohort. For example, you take the number of users who visited the page and subscribed to the mailing list. Also, as a unifying feature, in addition to the traditional setting for dates, it is possible to apply other criteria: order amount, location, traffic source.
The popular Excel service is quite suitable for cohort research. After all, it was specially created for analytical purposes. It is clear that there will always be critics and dissatisfied people who will consider this service inconvenient and weak. However, many marketing specialists still continue to provide their reports in Excel. Their commitment is explained by the clarity and the ability to build models manually. But perhaps this is the only advantage for cohort analysis.
Read also!
"Analysis of competitors' advertising: the most effective methods"
Read more
Using cohort analysis in different areas of marketing
The essence of cohort analysis is that it clearly demonstrates changes in the behavior of a group over time. What needs to be determined before performing it? What data does a cohort analysis of an audience contain?
A common criterion or quality that is the same for all members of a cohort.
Group size – time of cohort formation.
The reporting period is the period of observation of changes in the behavior of people in the cohort.
The criterion that will ultimately be used.