Marketing tricks that affect customer psychology
Posted: Wed Jan 29, 2025 9:36 am
To convert potential clients into real buyers, you need to understand their thought process. And this is already the field of neuromarketing, and if you learn to understand this, then it will not be difficult for you to direct the actions of clients.
Below are some techniques on how, knowing some of the characteristics of people's behavior, to use them to promote your products (services).
Learn to persuade
A fact based on behavioral psychology: if occupant resident lists you gather a group of random people and constantly tell them that they are part of the “politically active electorate,” it works as a subconscious mindset. As a result, group members become more active in voting (it increases by 15%). Such is the power of persuasion. Use this marketing trick for advertising purposes. Convince customers that they are the chosen ones, and only they have access to your offer.
Find a special approach for different types of buyers
Neuromarketers divide all clients into three types:
Shoppers who like to save money.
Spendthrift shoppers.
Those who spend money, but in reasonable amounts.
There are different ways to get budget shoppers to part with their money:
Present the price in a favorable format. That is, the final amount does not change, it is simply divided into small parts, which are subconsciously easier to "come to terms with" ($150 per month, $500 for six months).
The opposite approach. For example, AOL changed the hourly rate to monthly. This freed customers from having to track how much money they spent each day.
A great marketing trick is the all-inclusive system that everyone is familiar with. Many people like this system. It allows you to pay for your trip and relax without worrying that you might suddenly need money.
Another example: Netflix charges a monthly fee and provides unlimited access to any movies. There is no need to buy the opportunity to watch a particular video.
Don't be afraid of mistakes and don't be shy about admitting them
Even your own mistakes can be used for your own benefit. Have you ever received letters in a mailing list in which the company apologized for the mistakes made in its work? When people receive such messages, they feel the company's care, the desire to correct the shortcomings and not repeat them again. This creates loyalty on the part of customers, confidence that everything will be at its best in the future.
Use instructions as an effective marketing gimmick
Dr. Howard Leventhal came to some interesting conclusions in his research. He determined that information can be very useful, but if it does not contain specific instructions for action, people do not pay attention to it. Most people think that they will most likely never need it. However, everything changes radically if there is an instruction at the end.
A good example: when people read recommendations on how to avoid catching the flu, the number of people willing to get vaccinated increases by 25%. Insurance companies work according to the same scheme. The same purpose is for thank you pages, where you can tell users which direction to take next.
Below are some techniques on how, knowing some of the characteristics of people's behavior, to use them to promote your products (services).
Learn to persuade
A fact based on behavioral psychology: if occupant resident lists you gather a group of random people and constantly tell them that they are part of the “politically active electorate,” it works as a subconscious mindset. As a result, group members become more active in voting (it increases by 15%). Such is the power of persuasion. Use this marketing trick for advertising purposes. Convince customers that they are the chosen ones, and only they have access to your offer.
Find a special approach for different types of buyers
Neuromarketers divide all clients into three types:
Shoppers who like to save money.
Spendthrift shoppers.
Those who spend money, but in reasonable amounts.
There are different ways to get budget shoppers to part with their money:
Present the price in a favorable format. That is, the final amount does not change, it is simply divided into small parts, which are subconsciously easier to "come to terms with" ($150 per month, $500 for six months).
The opposite approach. For example, AOL changed the hourly rate to monthly. This freed customers from having to track how much money they spent each day.
A great marketing trick is the all-inclusive system that everyone is familiar with. Many people like this system. It allows you to pay for your trip and relax without worrying that you might suddenly need money.
Another example: Netflix charges a monthly fee and provides unlimited access to any movies. There is no need to buy the opportunity to watch a particular video.
Don't be afraid of mistakes and don't be shy about admitting them
Even your own mistakes can be used for your own benefit. Have you ever received letters in a mailing list in which the company apologized for the mistakes made in its work? When people receive such messages, they feel the company's care, the desire to correct the shortcomings and not repeat them again. This creates loyalty on the part of customers, confidence that everything will be at its best in the future.
Use instructions as an effective marketing gimmick
Dr. Howard Leventhal came to some interesting conclusions in his research. He determined that information can be very useful, but if it does not contain specific instructions for action, people do not pay attention to it. Most people think that they will most likely never need it. However, everything changes radically if there is an instruction at the end.
A good example: when people read recommendations on how to avoid catching the flu, the number of people willing to get vaccinated increases by 25%. Insurance companies work according to the same scheme. The same purpose is for thank you pages, where you can tell users which direction to take next.