What to choose: group sowing or targeted advertising
Posted: Wed Jan 29, 2025 9:35 am
Thus, seeding in VK can be incredibly relevant and effective, but at the same time there are situations when they are not suitable as a means of promotion. This means that it is very important to pay due attention to the choice and make a decision based on important parameters and indicators. And the first thing to determine is whether this format is suitable for a particular product or service.
darts
Seeding in VK groups often does not work instantly, it is a long process of increasing audience loyalty and disseminating information about the brand. For a new project or product, this is a great opportunity to declare itself and disseminate all information about the new product to a wide audience. This is especially important for products that are quite unusual for people or unique - they simply will not be searched for in search engines, and it is quite difficult to set up targeted advertising for them, and seeding will be an excellent option.
The same applies to other situations:
Products with new functionality. New features also require bank data similar advertising campaigns to spread the word about new features that customers and users might not have previously known about.
Invitation to an event. Seeding allows you to select a target audience only by a specific place of residence (groups of cities, towns, regions). This way you can gather an audience for exhibitions and festive events, conferences and other events.
General demand goods. These are goods that everyone needs for everyday, habitual use.
In other cases, it is better to choose targeted advertising, which will allow you to purposefully show ads to a specific, strictly thematic audience with specific interests. Targeting is also great for getting immediate profit, since seeding rarely gives an instant result, gradually increasing demand along with audience loyalty.
What you need to know and remember before starting sowing
Before starting work with crops, it is necessary to remember that preparation for the process is quite difficult, since advertising posts in this case should be more attractive and informative than for targeted advertising. The main thing is to select suitable publics, and for this you will have to work hard, since the success of the advertising campaign directly depends on it.
How to choose publics for VK advertising
When choosing publics for placing such advertising, it is very important to study the communities available for this advertising format, consider each of them and select the appropriate ones. It should be noted that some communities may have significantly fewer subscribers, but at the same time provide a higher conversion due to thematic focus or geographic binding.
When choosing a public page, you need to follow the following plan:
study the statistical indicators of communities that are relevant to the topic;
analyze the content of the public page and tailor your advertising to this content;
adapt the advertisement to the public page's design style .
It is better to pay attention not to the number of subscribers, but to their quality and age indicators. If a product, for example, is designed for people under 30, then there will be no point in advertising it in even the largest community if its target audience is older. Accordingly, it is better to manually review suitable communities yourself, check that the subscribers are real people and not bots added purely for the sake of quantity, and analyze the age and main interests of subscribers. The more responsibly you approach this, the better the effect will be. But at the same time, you need to understand that even the most clearly planned advertising will not give an immediate result, most likely, and you will have to invest in the formation, first of all, of the reputation and brand recognition.
darts
Seeding in VK groups often does not work instantly, it is a long process of increasing audience loyalty and disseminating information about the brand. For a new project or product, this is a great opportunity to declare itself and disseminate all information about the new product to a wide audience. This is especially important for products that are quite unusual for people or unique - they simply will not be searched for in search engines, and it is quite difficult to set up targeted advertising for them, and seeding will be an excellent option.
The same applies to other situations:
Products with new functionality. New features also require bank data similar advertising campaigns to spread the word about new features that customers and users might not have previously known about.
Invitation to an event. Seeding allows you to select a target audience only by a specific place of residence (groups of cities, towns, regions). This way you can gather an audience for exhibitions and festive events, conferences and other events.
General demand goods. These are goods that everyone needs for everyday, habitual use.
In other cases, it is better to choose targeted advertising, which will allow you to purposefully show ads to a specific, strictly thematic audience with specific interests. Targeting is also great for getting immediate profit, since seeding rarely gives an instant result, gradually increasing demand along with audience loyalty.
What you need to know and remember before starting sowing
Before starting work with crops, it is necessary to remember that preparation for the process is quite difficult, since advertising posts in this case should be more attractive and informative than for targeted advertising. The main thing is to select suitable publics, and for this you will have to work hard, since the success of the advertising campaign directly depends on it.
How to choose publics for VK advertising
When choosing publics for placing such advertising, it is very important to study the communities available for this advertising format, consider each of them and select the appropriate ones. It should be noted that some communities may have significantly fewer subscribers, but at the same time provide a higher conversion due to thematic focus or geographic binding.
When choosing a public page, you need to follow the following plan:
study the statistical indicators of communities that are relevant to the topic;
analyze the content of the public page and tailor your advertising to this content;
adapt the advertisement to the public page's design style .
It is better to pay attention not to the number of subscribers, but to their quality and age indicators. If a product, for example, is designed for people under 30, then there will be no point in advertising it in even the largest community if its target audience is older. Accordingly, it is better to manually review suitable communities yourself, check that the subscribers are real people and not bots added purely for the sake of quantity, and analyze the age and main interests of subscribers. The more responsibly you approach this, the better the effect will be. But at the same time, you need to understand that even the most clearly planned advertising will not give an immediate result, most likely, and you will have to invest in the formation, first of all, of the reputation and brand recognition.