Emphasize Value
Posted: Wed Jan 29, 2025 9:10 am
Always answer calls.
Failing to answer the phone when a lead calls for information is an extremely expensive mistake. You need to have coverage on your phones to make sure any potential customer or client can get the service they deserve. In addition to answering phone calls consistently, improve your process for answering digital messages to shorten response time.
Ask for a sale.
If you never directly ask a lead to make a purchase, how ukraine telegram data will they have the opportunity to give you their business? Make sure each lead is asked for their business after having gone through the nurturing process.
You don’t want to let any valuable, qualified leads slide through without getting proper attention. They are never all going to turn into customers, of course, but optimizing your process in tough times can help you make the most out of the opportunities available.
As you adjust your sales tactics during difficult times, think about how you can best present the value that you offer your leads. It’s important to remember that value is not the same thing as the lowest price. If you are competing on price alone, it will be difficult to survive a market downturn.
Presenting your value to each lead comes down to highlighting what it is that differentiates you from the competition. For a service business, a common differentiating factor is experience.
If your company has been offering quality service for decades, make that known at several points throughout the sales process. Or, if you have created a unique approach to solve a common problem, explain that advantage to your leads.
Failing to answer the phone when a lead calls for information is an extremely expensive mistake. You need to have coverage on your phones to make sure any potential customer or client can get the service they deserve. In addition to answering phone calls consistently, improve your process for answering digital messages to shorten response time.
Ask for a sale.
If you never directly ask a lead to make a purchase, how ukraine telegram data will they have the opportunity to give you their business? Make sure each lead is asked for their business after having gone through the nurturing process.
You don’t want to let any valuable, qualified leads slide through without getting proper attention. They are never all going to turn into customers, of course, but optimizing your process in tough times can help you make the most out of the opportunities available.
As you adjust your sales tactics during difficult times, think about how you can best present the value that you offer your leads. It’s important to remember that value is not the same thing as the lowest price. If you are competing on price alone, it will be difficult to survive a market downturn.
Presenting your value to each lead comes down to highlighting what it is that differentiates you from the competition. For a service business, a common differentiating factor is experience.
If your company has been offering quality service for decades, make that known at several points throughout the sales process. Or, if you have created a unique approach to solve a common problem, explain that advantage to your leads.