What B2B clients pay attention to
Posted: Wed Jan 29, 2025 9:04 am
The development of technologies has directly affected the visibility and awareness of the audience: in both the B2C and B2B segments, a potential client primarily looks for information about a product online.
Moreover, thanks to the widespread adoption of e-commerce, buyers have begun to compare their user experiences in the B2C and B2B segments.
Often, this comparison does not end in B2B’s favor: according armenia consumer email list to The future shopping report 2023 from Wunderman Thompson, 46% of respondents are not satisfied with the purchasing process on B2B platforms.
The recently published Online Store Usability Rating also showed that from a UX perspective, the shopping process in most domestic online stores is still difficult to call optimal.
The study provides a breakdown of the results and checklists for assessing similar sites that can improve their performance, some of the advice is also applicable to B2B. We recommend that you read it.
What are B2B clients unhappy with?
They are irritated by both the global inconvenience and speed of making a purchase, as well as local “nuances” in the form of the impossibility of comparing products and inconvenient searching.
Simple, convenient, clear, transparent, fast, personalized and with a customer service quality higher than “satisfactory” - this is how they want to see the buying process.
Moreover, thanks to the widespread adoption of e-commerce, buyers have begun to compare their user experiences in the B2C and B2B segments.
Often, this comparison does not end in B2B’s favor: according armenia consumer email list to The future shopping report 2023 from Wunderman Thompson, 46% of respondents are not satisfied with the purchasing process on B2B platforms.
The recently published Online Store Usability Rating also showed that from a UX perspective, the shopping process in most domestic online stores is still difficult to call optimal.
The study provides a breakdown of the results and checklists for assessing similar sites that can improve their performance, some of the advice is also applicable to B2B. We recommend that you read it.
What are B2B clients unhappy with?
They are irritated by both the global inconvenience and speed of making a purchase, as well as local “nuances” in the form of the impossibility of comparing products and inconvenient searching.
Simple, convenient, clear, transparent, fast, personalized and with a customer service quality higher than “satisfactory” - this is how they want to see the buying process.