Platform With an Audience of Over 29 Million
Posted: Sun Dec 22, 2024 8:30 am
The peculiarity of Audiences is that it allows you to create your own segments. In Direct, there is no such flexible system of settings, and it is not possible to test new hypotheses related to audiences. Where can I collect information about audiences before segmenting? You can collect information about the audience through a CRM database, Yandex Metrics, Pixel, AppMetrica or through geolocation.
All these tools allow you to understand the audience and how indonesia mobile number list to work with it, you can track its path: when the client was on the site, what actions he performed, what advertising he interacted with, etc. In simple terms, segmentation works like this: for example, you have a store with garden tools. You installed a Yandex Metrica counter on the site so that it collects information about site visitors.
And you also work with a CRM database, where you store information about clients with their numbers and emails. Information about audiences from Yandex Metrica and your CRM database can be embedded in Direct and used in advertising. Thus, for the audience from the site, you can show promotional offers or top sales, and for the audience from the CRM database, show ads with accessories and components for already purchased instruments.
Plus, these same audiences can be segmented even deeper into several groups and launch their own campaigns for each of them. What segmentation methods are there and how to set them up Yandex Audiences has several segmentation tools, each of which is different in that it works with audience data from different sources. All tools look like this: How to create and configure a segment How to create and configure a segment 1.
All these tools allow you to understand the audience and how indonesia mobile number list to work with it, you can track its path: when the client was on the site, what actions he performed, what advertising he interacted with, etc. In simple terms, segmentation works like this: for example, you have a store with garden tools. You installed a Yandex Metrica counter on the site so that it collects information about site visitors.
And you also work with a CRM database, where you store information about clients with their numbers and emails. Information about audiences from Yandex Metrica and your CRM database can be embedded in Direct and used in advertising. Thus, for the audience from the site, you can show promotional offers or top sales, and for the audience from the CRM database, show ads with accessories and components for already purchased instruments.
Plus, these same audiences can be segmented even deeper into several groups and launch their own campaigns for each of them. What segmentation methods are there and how to set them up Yandex Audiences has several segmentation tools, each of which is different in that it works with audience data from different sources. All tools look like this: How to create and configure a segment How to create and configure a segment 1.