“We do two weeks pay as you go before they enrol. This gives them a chance to trial our classes, and the majority enrol after this.” – Lucy Kind, Owner of Lucy Kind Dance Academy.
Another consideration when deciding to offer trials is how in-demand your service is. For example, if you have long waiting lists or can fill spaces easily, offering trials may not make commercial sense.
Trial sessions, whether free or paid austria rcs data for, help get potential members / customers through the door, giving you a chance to talk with them directly. We know this is valuable for our customers, so in version two of our platform, we have completely refreshed the way trials are managed.
New features include automated pre-trial notifications to reduce the chance of no-shows. The system also sends a post-trial follow-up message, giving the option to accept or decline the space. It can then hold their space open for a set period of time (two days, for example) so they can login and pay – if they don’t, or they decline, they can receive a questionnaire so you can find out why people might not signing up after a trial.
You can also decide how to receive payment for a trial (by card, for example) so you get the money instantly. This reduces the risk of people attending trials and cancelling payments later. Learn more about how Love Admin works.
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Conclusion
Our communities all felt free trials were worth considering when trying to attract new members. One free session should be enough. However, consider offering a longer trial period if:
The person is joining a team and / or will train competitively
The child is very young
You offer different types of classes
Whether you offer one day or more, good communication is important. Take the time to speak to the person / their parents before and after the trial. And if they don’t sign up, try to find out the reason why so you can make any changes if needed.
How to manage trials with LoveAdmin
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