The 10 biggest Digital Marketing mistakes that can compromise your results
Posted: Wed Jan 29, 2025 6:51 am
Therefore, learn about the most common mistakes and see what can be improved so that this no longer affects your company's growth.
1 - Not having a defined persona
In order for a company to attract more leads (opportunities), it is necessary to know who its persona is. This means that it is necessary to define, based on a careful analysis, if possible based on real company data, information about the ideal customer profile, such as:
Behavior;
Objectives;
Concerns.
Furthermore, the persona is also identified by their age, gender and even profession.
This makes it possible to generate more assertive actions and appropriate and humanized communication for this persona. Understand better the difference between target audience and persona. Click here
2 - Not having relevant content
Having relevant content is a way to engage your target student data audience and increase your network of potential customers.
More targeted content makes it easier to attract the attention of the audience you want to impact. This creates a positive brand image through the value generated for the persona, making the company a reference in its field.
Discover the web writing technique that helps you impact your audience. Click here
3 - Forgetting the company website
The company's website is where all the necessary information should be displayed when a visitor arrives. This is the online showcase, which, among other things, needs to keep data up to date, such as contact details, promotions, product lines, news, launches, and this is the minimum that should be done.
If, upon entering your website, it is not possible to find what the visitor is looking for, the business opportunity that you could have achieved is lost in an instant.
See more tips for having a successful website. Click here
4 - Not having a plan
Have a strategy focused on the results you want to achieve. It involves your goals, including how they will be achieved and who you want to reach. Always aim for goals that are achievable for the company's reality.
Read also: Strategic planning and digital marketing
5 - Do not measure data
To know if everything is going well and that your goals are being achieved, you need to measure and monitor statistical data. Here are some of the measurable metrics in Digital Marketing:
Number of visitors;
Number of leads;
ROAS (Return on Ad Spend);
CPA (Cost Per Acquisition);
Number of clicks;
Number of conversions.
With these reports in hand, it is possible to define which goals are the most important, calculate future investments and have clear objectives of what can be improved, in order to expand the results.
6 - Not using SEO on the website and content
Content aimed at potential customers should be produced using SEO strategies. SEO is a set of techniques used to reach the first page of Google, and it also has a direct impact on the cost of an ad click, among other advantages.
Using trending keywords that relate to your business is part of this strategy, but that's not all.
Other issues include page loading time and website security. Read also: 10 tips to improve your website traffic
Extra tip: If your business is physical, do local keyword research so that your persona can reach you more easily and don't forget to set up Google My Business .
7 - Not being present on social media
Social media is an essential channel for an effective digital presence , as it is a direct channel of communication and interaction between the company and the customer. According to data from Hootsuite and WeAreSocial, Brazil is the 3rd country that uses social media the most in the world, with a total of 150 million users in the country.
8 - Not analyzing your competitors
Another mistake you may be making is believing that you are always ahead of your competitors. You need to keep up with what they are doing so that you don’t fall behind in your strategies and actions.
Important: Do not copy online content, try to find references, but always create something original.
9 - Not knowing the customer journey
Each purchasing journey is different, and this is related to the company's segment and target audience. In the Digital Marketing strategy, 4 steps are used:
Learning and discovery: the client does not know the problem they have and you will instruct them to discover this need;
Consideration: he already knows about his problem and now tends to look for answers to his pain;
Purchase decision: now is the time for consumers to analyze solutions and many of them become sales opportunities;
Loyalty: these sales opportunities become customers and thus begins a relationship with the company.
For content to be relevant, it must always consider the stage the customer is at.
10 - Don't use email marketing
Sometimes, the potential customer is not ready to buy at the moment they are impacted, but they can become a customer over time and as your company presents its differentials and even offers to them.
Email marketing is an important tool that works to nurture leads with content that will lead them to the purchasing decision.
The ideal is to build your own list so that your efforts are focused only on leads interested in your product and/or service. To do this, plan personalized material.
Read also – Email marketing: 4 reasons not to buy a contact list
Every company is subject to making mistakes with digital marketing strategies and actions, but they should be seen as an opportunity for improvement.
YouRocket helps you improve your business performance in a personalized way, analyzing your needs and acting on the main points that will lead to the best results.
Schedule an appointment with one of our specialists now , with no obligation, and find out how we can help you.
1 - Not having a defined persona
In order for a company to attract more leads (opportunities), it is necessary to know who its persona is. This means that it is necessary to define, based on a careful analysis, if possible based on real company data, information about the ideal customer profile, such as:
Behavior;
Objectives;
Concerns.
Furthermore, the persona is also identified by their age, gender and even profession.
This makes it possible to generate more assertive actions and appropriate and humanized communication for this persona. Understand better the difference between target audience and persona. Click here
2 - Not having relevant content
Having relevant content is a way to engage your target student data audience and increase your network of potential customers.
More targeted content makes it easier to attract the attention of the audience you want to impact. This creates a positive brand image through the value generated for the persona, making the company a reference in its field.
Discover the web writing technique that helps you impact your audience. Click here
3 - Forgetting the company website
The company's website is where all the necessary information should be displayed when a visitor arrives. This is the online showcase, which, among other things, needs to keep data up to date, such as contact details, promotions, product lines, news, launches, and this is the minimum that should be done.
If, upon entering your website, it is not possible to find what the visitor is looking for, the business opportunity that you could have achieved is lost in an instant.
See more tips for having a successful website. Click here
4 - Not having a plan
Have a strategy focused on the results you want to achieve. It involves your goals, including how they will be achieved and who you want to reach. Always aim for goals that are achievable for the company's reality.
Read also: Strategic planning and digital marketing
5 - Do not measure data
To know if everything is going well and that your goals are being achieved, you need to measure and monitor statistical data. Here are some of the measurable metrics in Digital Marketing:
Number of visitors;
Number of leads;
ROAS (Return on Ad Spend);
CPA (Cost Per Acquisition);
Number of clicks;
Number of conversions.
With these reports in hand, it is possible to define which goals are the most important, calculate future investments and have clear objectives of what can be improved, in order to expand the results.
6 - Not using SEO on the website and content
Content aimed at potential customers should be produced using SEO strategies. SEO is a set of techniques used to reach the first page of Google, and it also has a direct impact on the cost of an ad click, among other advantages.
Using trending keywords that relate to your business is part of this strategy, but that's not all.
Other issues include page loading time and website security. Read also: 10 tips to improve your website traffic
Extra tip: If your business is physical, do local keyword research so that your persona can reach you more easily and don't forget to set up Google My Business .
7 - Not being present on social media
Social media is an essential channel for an effective digital presence , as it is a direct channel of communication and interaction between the company and the customer. According to data from Hootsuite and WeAreSocial, Brazil is the 3rd country that uses social media the most in the world, with a total of 150 million users in the country.
8 - Not analyzing your competitors
Another mistake you may be making is believing that you are always ahead of your competitors. You need to keep up with what they are doing so that you don’t fall behind in your strategies and actions.
Important: Do not copy online content, try to find references, but always create something original.
9 - Not knowing the customer journey
Each purchasing journey is different, and this is related to the company's segment and target audience. In the Digital Marketing strategy, 4 steps are used:
Learning and discovery: the client does not know the problem they have and you will instruct them to discover this need;
Consideration: he already knows about his problem and now tends to look for answers to his pain;
Purchase decision: now is the time for consumers to analyze solutions and many of them become sales opportunities;
Loyalty: these sales opportunities become customers and thus begins a relationship with the company.
For content to be relevant, it must always consider the stage the customer is at.
10 - Don't use email marketing
Sometimes, the potential customer is not ready to buy at the moment they are impacted, but they can become a customer over time and as your company presents its differentials and even offers to them.
Email marketing is an important tool that works to nurture leads with content that will lead them to the purchasing decision.
The ideal is to build your own list so that your efforts are focused only on leads interested in your product and/or service. To do this, plan personalized material.
Read also – Email marketing: 4 reasons not to buy a contact list
Every company is subject to making mistakes with digital marketing strategies and actions, but they should be seen as an opportunity for improvement.
YouRocket helps you improve your business performance in a personalized way, analyzing your needs and acting on the main points that will lead to the best results.
Schedule an appointment with one of our specialists now , with no obligation, and find out how we can help you.