Resource status assessment
Posted: Wed Jan 29, 2025 6:50 am
The second stage of the strategy is aimed at understanding the state of the resource and not wasting your energy on treating what does not hurt, but focusing your efforts on useful actions that bring you closer to achieving your business goal.
For example, you have a site with good traffic and decent positions in Yandex and Google. From the technical side, everything is fine. How can you grow?
By expanding semantics, you can find queries that potential uk consumer email list customers use to search for your products or services, but which for one reason or another were not taken into account during the initial promotion.
"A simple example from life: a client was promoted by the name of the product, and it was more or less ranked. And then he came to us, and we found out that this product can be searched for by the abbreviation, and such queries were not initially taken into account, the site was not ranked by them. We collected these queries and increased the initial semantics by 30%. Since the queries are good and are not inferior in frequency to the main name of the product, then from their implementation we can expect an increase in traffic plus or minus the same 30%"
In the example above, the strategy was drawn up in such a way that work on missing semantics became a priority, and the refinement of those points with which everything was more or less normal was postponed to later stages of implementation.
As a result, at the end of the second month of work, the client had already received both additional traffic and positions for missed queries.
This is the main point in the SEO strategy for increasing sales from the site - to determine the actions that will bring the largest amount of targeted traffic, and to take them into work first.
For example, you have a site with good traffic and decent positions in Yandex and Google. From the technical side, everything is fine. How can you grow?
By expanding semantics, you can find queries that potential uk consumer email list customers use to search for your products or services, but which for one reason or another were not taken into account during the initial promotion.
"A simple example from life: a client was promoted by the name of the product, and it was more or less ranked. And then he came to us, and we found out that this product can be searched for by the abbreviation, and such queries were not initially taken into account, the site was not ranked by them. We collected these queries and increased the initial semantics by 30%. Since the queries are good and are not inferior in frequency to the main name of the product, then from their implementation we can expect an increase in traffic plus or minus the same 30%"
In the example above, the strategy was drawn up in such a way that work on missing semantics became a priority, and the refinement of those points with which everything was more or less normal was postponed to later stages of implementation.
As a result, at the end of the second month of work, the client had already received both additional traffic and positions for missed queries.
This is the main point in the SEO strategy for increasing sales from the site - to determine the actions that will bring the largest amount of targeted traffic, and to take them into work first.