How to find out competitors' keywords in Yandex.Direct
Posted: Wed Jan 29, 2025 6:29 am
Finding competitors in your niche is not enough. You also need to find out what phrases they advertise online. Do some analysis and you will find out how much money others are spending on specific keyword placements. This will help you identify the phrases that get the most clicks, i.e., the most profit.
But if you decide to advertise on these words, keep in mind that competitors may be mistaken and simply waste their budget. Thus, you also risk promoting on non-target phrases. To avoid graphic design email list falling into such a trap, analyze each keyword. Try to understand what the Internet user wants when entering a particular query into a search engine.
It is much more important to understand what phrases your target audience uses to search for a product than to simply find out your competitors' keywords. In other words, you need your competitors' queries in Yandex.Direct to fill up the semantic core of your campaign, and not to launch advertising on them.
A general analysis of key phrases can be done in the "Budget forecast" section of Yandex.Direct. With this tool, you can determine how many impressions and clicks are expected for specific words, what the average rate is, and also see approximate advertising costs.
The calculations take into account the sites that have already launched advertising. The data you will see on the advertising campaign page and in the "Budget Forecast" are slightly different. "Budget Forecast" shows average figures for a specific region, and the campaign itself shows ad group data for the most expensive regions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153412
How to Find Competitors' Keyword Research with SpyWords
You can check your competitors' phrases in Yandex.Direct using the SpyWords resource. Here you can also analyze your competitors' ads. To do this, enter a query in the search bar on the site and click "Track". When you enter a keyword, the system gives you suggestions with similar phrases.
How to find out competitors' keywords in Yandex.Direct using SpyWords
With SpyWords, you will find out how many competitors advertise for these queries. In addition, the service will display the average click price and the number of impressions in Google Ads and Yandex.Direct. SpyWords also shows ad options from other advertisers, including links to landing pages and the number of queries.
But if you decide to advertise on these words, keep in mind that competitors may be mistaken and simply waste their budget. Thus, you also risk promoting on non-target phrases. To avoid graphic design email list falling into such a trap, analyze each keyword. Try to understand what the Internet user wants when entering a particular query into a search engine.
It is much more important to understand what phrases your target audience uses to search for a product than to simply find out your competitors' keywords. In other words, you need your competitors' queries in Yandex.Direct to fill up the semantic core of your campaign, and not to launch advertising on them.
A general analysis of key phrases can be done in the "Budget forecast" section of Yandex.Direct. With this tool, you can determine how many impressions and clicks are expected for specific words, what the average rate is, and also see approximate advertising costs.
The calculations take into account the sites that have already launched advertising. The data you will see on the advertising campaign page and in the "Budget Forecast" are slightly different. "Budget Forecast" shows average figures for a specific region, and the campaign itself shows ad group data for the most expensive regions.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153412
How to Find Competitors' Keyword Research with SpyWords
You can check your competitors' phrases in Yandex.Direct using the SpyWords resource. Here you can also analyze your competitors' ads. To do this, enter a query in the search bar on the site and click "Track". When you enter a keyword, the system gives you suggestions with similar phrases.
How to find out competitors' keywords in Yandex.Direct using SpyWords
With SpyWords, you will find out how many competitors advertise for these queries. In addition, the service will display the average click price and the number of impressions in Google Ads and Yandex.Direct. SpyWords also shows ad options from other advertisers, including links to landing pages and the number of queries.