How to develop and implement an SEO strategy to increase sales
Posted: Wed Jan 29, 2025 6:27 am
There are queries that do not contain a clearly expressed desire to buy a product: spc tiles, fireproof siding, etc. It is not entirely clear what the user wants: to buy a product or to get information about it. The results in such cases are often mixed: some pages are commercial, and some are informational.
It turns out that with an existing information article you can find a potential client with commercial interest. This advantage should definitely not be underestimated.
Yes, informational queries do not convert as well as uae consumer email list commercial ones, but due to the volume and coverage of traffic, they generate much more.
And even with a lower conversion rate, you will be able to receive approximately the same number of leads as from commercial queries.
Let's consider how exactly to monopolize the output of information requests.
Useful material:
4 steps to successfully monopolizing search results for information queries
To ensure that your search engine monopolization strategy brings results and helps you achieve your business goals, we recommend that you complete the following 4 steps as part of its development and implementation.
They are necessary, we checked.
Collection and clustering of the semantic core
This is the first thing to do.
A semantic core is a group of search queries that meet two conditions:
users can potentially find our site using these queries;
We want users to find our site using these queries.
After collection, we discard non-targeted queries and cluster the remaining queries for further analysis.
We won’t go into more detail on this, because we’ve already talked about the importance of clustering the semantic core.
Search for platforms issued by relevant queries
Here you need to find what services, sites, and platforms with relevant material provide results for the queries you are interested in, and understand which of them you can additionally use for your promotion and monopolization of search results.
There are several services for doing this, we will not recommend any specific one, their functionality is similar to each other.
For example, we entered several queries on construction topics in one of them, and we were interested in whether materials from Zen and YouTube would make it into the top 10 results:
It turns out that with an existing information article you can find a potential client with commercial interest. This advantage should definitely not be underestimated.
Yes, informational queries do not convert as well as uae consumer email list commercial ones, but due to the volume and coverage of traffic, they generate much more.
And even with a lower conversion rate, you will be able to receive approximately the same number of leads as from commercial queries.
Let's consider how exactly to monopolize the output of information requests.
Useful material:
4 steps to successfully monopolizing search results for information queries
To ensure that your search engine monopolization strategy brings results and helps you achieve your business goals, we recommend that you complete the following 4 steps as part of its development and implementation.
They are necessary, we checked.
Collection and clustering of the semantic core
This is the first thing to do.
A semantic core is a group of search queries that meet two conditions:
users can potentially find our site using these queries;
We want users to find our site using these queries.
After collection, we discard non-targeted queries and cluster the remaining queries for further analysis.
We won’t go into more detail on this, because we’ve already talked about the importance of clustering the semantic core.
Search for platforms issued by relevant queries
Here you need to find what services, sites, and platforms with relevant material provide results for the queries you are interested in, and understand which of them you can additionally use for your promotion and monopolization of search results.
There are several services for doing this, we will not recommend any specific one, their functionality is similar to each other.
For example, we entered several queries on construction topics in one of them, and we were interested in whether materials from Zen and YouTube would make it into the top 10 results: