Disadvantages of marketplaces High competition
Posted: Wed Jan 29, 2025 5:55 am
Don't think that it's easy to organize a constant flow of sales through marketplaces. We released a case study together with a client, in which we talked about how we mastered OZON and Wildberries, how much time it took. A huge amount of work needs to be done before the start to understand what product is worth entering, calculate the marginality, find contractors for logistics.
This leads to the fact that you need to put in more effort to get ahead of competitors: reduce prices, spend more money on advertising, etc. It is easy to get lost among countless and similar brands, so it is better to tunisia consumer email list use your own resource and additional promotion tools to develop your brand.
Buyer terrorism and dishonest work of warehouse employees
We are talking about cases when fakes are put in place of original items, other goods, or buyers return items used in everyday life, etc. The negativity ultimately results in negative reviews on marketplaces and affects the rating.
No direct communication with the buyer
There is no way to build direct communication with the buyer. Therefore, many sellers write their contacts in descriptions or comments to solve certain problems, since the marketplace is a platform that remains aloof from the problems of buyers. In any case, the brand will have to solve them.
Technical problems
Sellers often complain about technical failures in the system - problems arise periodically: with access to the personal account, loading product cards, managing advertising rates. The support service does not always respond promptly, often it is not possible to solve the problem the first time, you have to figure it out yourself. In addition, marketplaces periodically change and update interfaces, this causes certain inconveniences for sellers.
We've covered other issues you might encounter in this article.
This leads to the fact that you need to put in more effort to get ahead of competitors: reduce prices, spend more money on advertising, etc. It is easy to get lost among countless and similar brands, so it is better to tunisia consumer email list use your own resource and additional promotion tools to develop your brand.
Buyer terrorism and dishonest work of warehouse employees
We are talking about cases when fakes are put in place of original items, other goods, or buyers return items used in everyday life, etc. The negativity ultimately results in negative reviews on marketplaces and affects the rating.
No direct communication with the buyer
There is no way to build direct communication with the buyer. Therefore, many sellers write their contacts in descriptions or comments to solve certain problems, since the marketplace is a platform that remains aloof from the problems of buyers. In any case, the brand will have to solve them.
Technical problems
Sellers often complain about technical failures in the system - problems arise periodically: with access to the personal account, loading product cards, managing advertising rates. The support service does not always respond promptly, often it is not possible to solve the problem the first time, you have to figure it out yourself. In addition, marketplaces periodically change and update interfaces, this causes certain inconveniences for sellers.
We've covered other issues you might encounter in this article.