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TikTok Advertising Overview

Posted: Wed Jan 29, 2025 5:40 am
by ishanijerin1
TikTok ads can be delivered not only to TikTok, but also to BuzzVideo and the linked app TikTok Audience Network.

While TikTok has many users in their teens and 20s, its other main distribution platform, BuzzVideo, has many users in their 30s and above, making it suitable for approaching a wide range of users.


Source: TikTok Ads Japan "Greetings on the launch of the official blog 'Tik Tok Ads Japan'"


One of the features of the medium is its high engagement rate. This is due to TikTok's unique algorithm, which recommends content that users are likely to be interested in, thereby responding to the diverse needs of users.

TikTok Ad Management
Detailed targeting is possible, including risk managers email database gender, age, location, language, network environment (3G, 4G, Wi-Fi), OS, interests, mobile carrier, and device price.

By utilizing our unique algorithm, we will optimize your website traffic and achieve your target CPA at a lower cost.


summary
What did you think? TikTok itself is a medium that just arrived in Japan in August 2017, so the current situation is that there are still very few companies using advertising on it.

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